The e-commerce segment has been one of the best developments of today. Anyway, it is notable that the competitions between the stores are large and this number tends to grow in the coming years. And so, one of the hallmarks that a store can do to stay ahead of the competition is to optimize your store to position it in the first pages of search engines using SEO features.
But is your store well suited to appear on the first few pages of Google? With this in mind, we have separated some of the major SEO mistakes into e-commerce in order to get to know them and avoid them. Follow us!
Lack of Descriptions
In addition to being totally irrelevant to alleged clients, the lack of descriptions in e-commerce products puts an end to the chances of the page being well positioned in search engines. In this way, it is recommended to carry out an effective analysis of the product to be sold and to create a suitable description including the keywords to be ranked.
Another important point besides SEO is the fact that a good description directly assists customers in making their purchases.
Duplicate contents are errors as serious as failing to describe product specifications. This is because it is very common to see e-commerce managers copy the description of the products on websites of manufacturers or even the competition.
In this way, Google and other search engines tend to penalize an e-commerce by understanding that the content has been copied so as to be categorized as less relevant to other sites. So always create original content for all your products.
Images are excellent visuals that bring the public closer to the e-commerce, giving details of the product to the client, but failing to optimize the images with SEO, could deplete the potential of this resource.
Thus, it is recommended to include keywords in the file name such as: celular-samsung.jpg. In addition, it is essential to include the Alt metatag with the words that you want to rank in search engines.
Lack of customer feedback
In addition to being essential to the credibility of e-commerce, comments are of great importance to improve the positioning of a virtual store.
The proof of this lies in the fact that pages that have customer reviews are more likely to be at the top of the search engines because of the credibility and authenticity that the interaction of the customers can create before the engines of search engines.
Therefore, maintaining comment fields on each product page becomes essential to improve the positioning of pages in search engines.
URLs in general are features underestimated by e-commerce managers who are unaware of their real importance to the SEO of their sites.
As proof of this, we only need to look at two examples of URLs
In the first example we have a confusing and difficult to understand URL. Already in the second example you can know the content only by reading your URL containing keywords of the product. This ease of reading URLs is as important to readers as to search engines that will interpret page content in their algorithms.
So, fail to create friendly URLs is another big mistake for good SEO practices.
Do not categorize products
In addition to getting a better visual organization for store items, creating categories brings improvements in e-commerce SEO. This is because a good categorization structure of products by types, brands and other aspects can directly influence the hierarchy of URLs (cited above).
Therefore, failing to categorize the products of an e-commerce is one of the big SEO mistakes that directly affect the positioning of the pages in search engines.
And you, what do you think of these mistakes? Comment below: