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I would love to see some really good examples of Tumblr blogs that are both informational and promotional, such as used to promote a brand or product (without coming across as too spammy).
Tumblr blogs are really great for backlinking as they give do follow backlink. But one of the better reasons to use Tumblr is how you can actually blog about favorite passions without having to host the blog on your own site. Such as this example of Cookie crisp cereal, linking to their cereal themed Tumblr blog.
And, here you can see it on the Cookie Crisp Facebook page, linking to Tumblr.
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That is a great example Beverly.