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Have you experience any new link building activities recently which helps in improving the keyword ranking. (after google update).
The new strategy is keyword and source density. Make sure you use different sources and make sure to use different keywords in same niche.
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I don’t think there is a new strategy for link building and you can still use the old one because it is still effective in bringing traffic to your website. Do your marketing chore in social media and your posts will be considered quality backlinks just like when you post in popular blogs and forums. What’s important is that you are spreading your backlinks often like every day or every other day.