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What is the difference between a short tail and a long tail keyword for SEO?
You can more easily rank for long tail keywords. Long tail words are more specifically aimed on what people are looking for. Most SEO-ers aim at ranking high competition short tail keywords, that are quite vague. For instance, 'running' what are people looking for. It's better to rank for 'running tips' etc.
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Long tail search terms are the exact phrase that people type on search engine bar. For example "how to look beautiful" is a long tail search term.
Short tail search terms are one or two words that people use while searching online. For example "golden retriever features" is a short tail search term.