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Which keywords are easy to rank?



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Which keywords are easy to rank?

Hello,
I have some confusion about the targeted keywords. Which keywords are easy to rank? 
1. Branded keywords
2. Non-branded keywords


Thanks

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sociomi

2. Non-branded keywords- Low competition- it will rank faster.




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shamir88bds

thanks, sociomi




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SitesAdd

Hello, Bro

1. Branded keywords
https://www.wordstream.com/blog/ws/2012/11/14/how-to-rank-for-a-keyword




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den4ik

Branded, if brand is you




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RoseMaria

Branded keyword is more targated keword




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Shivayasea

Hello,
Shamir,

According to my little research on keywords, I found that long-tail keywords work better for easy ranking on 1st page on Google.com/search results, but you need to research on country too and it is very essential and doesn't forget to get the best SEO optimization with unique images because it improves and helps better ranking.

Thank you
cheers




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