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What is the difference between link building and link buying?
Link building means you build links to your site by submitting your URL to various link directories, forums, blogs, social media etc. Link buying means paying a freelancer or a buying program to build links to your site. Link building means doing it manually, and link buying is using bots or freelancers.
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Just the term link building versus link buying is already obvious with the meaning. Link building is hard work especially if you do it yourself but I believe that big sites hire virtual assistants to do the so called dirty work of building the links. With link buying, the risk is when the service uses bots to create the backlinks of your site that you may be penalized by Google for using bots.