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5 things you might be doing that will hurt your list growth
We all know that list growth is something you will need to focus on if you plan on being as profitable as possible down the road. If you're not building your list now, you're just setting yourself back an undetermined amount of time, which is never good. Imagine what you could be doing today if you had captured the email of everyone that came to your website since you went live, you could be making a lot of money from those emails via email marketing But that's not what this discussion is about, I'm here to talk about what you could be doing that is hurting your list growth.
Your content is the first thing that will hurt your list growth since it's what people are interacting with as soon as they get to your page. Big corporations don't seem to know about this because they constantly post fluffed up content that doesn't do much for the reader. It doesn't matter if you're a big brand or a little mom and pop shop, readers can only take so much before they swear to never come back to your website.
If you aren't already seen in a good light by the majority of your readers, here is what you will need to work on, and avoid, so you don't hurt the growth of your lists.
Stop using sayings like "Avoid like the plague".
Back when the plague was a thing, this saying held some weight when it was said, but now it does not. When people started saying this online it was just fine, but it seems like every single person with a blog is saying it, which makes it watered down and hold less weight. I can say "This dog bed is horrible, avoid it like the plague!" or "Cigarettes cause cancer, avoid them like the plague!" and both sayings are dumbed down to a point that people look past. A bad dog bed is now on the same level as a cancer causing product, and neither should be on the same leve or even near each other in terms of negative reviews.
Lazy writing is a rampant thing on many blogs because the writers are getting lazy. If you can stick to your guns, and not be lazy when writing, you can usually build your lists pretty well. Using trite sayings like "Avoid like the plague" just shows you're giving up and can't think of something clever to put in it's place. Stand out from the crowd and write in your own way
Your visitors get tired quickly
When someone gets to your website, they shouldn't get bored after just 5 seconds of reading. You will need to craft your content in a way that keeps them engaged and interested, in order to grow your lists. Your first sentence needs to be engaging enough to keep them reading all the way down the page. This isn't the easiest thing to do, but you can learn it over time as you keep writing
Tweak your first sentence so it keeps people captivated. Something like "We all know that smoking is bad for your health" won't have as much of a pull compared to "10 million people die each year from smoking". If you're invested in your writing, get right to the point and make sure people know what they're about to read, as soon as they start reading. Don't run circles around what you're trying to say, if you're the authority, people want to see you say it up front and with that authority they think you have.
You need to be writing on subjects that entice people to come in and read. It doesn't matter what you do, if you're trying to spruce up an old, out-dated, ugly title you'll likely fail and no one will read it. You'll want to think of everything yourself and use some tricks to make your title more engaging.
If you're writing about something old, make the title new and enjoyable in order to make people want to read it. Sure, they may already know everything you're writing about, but your title can boost their internal flame of love for the subject and the will come read your article or post.
If you're unsure how to write your subjects and titles, go with your own personal narrative. Your own narrative is always unique and people will be more attracted to something they haven't seen before compared to something that has been rehashed a few thousand times. People always like to read about personal experience, so use that to your advantage
I can't tell you how many times I've gotten to a website to see the most boring articles I've read in a while. Usually this happens when I'm researching a topic that I'm writing for a client, so I tend to read a little longer than normal when landing on a page like this.
People always think that they need to sound sophisticated when writing, which backfires 99% of the time because they aren't sophisticated themselves. It's like trying to be a fashion model and you're a geek living in your moms basement, it just doesn't work.
Write like you're a human being behind a keyword that has something to say. Add your own personal experiences in there, laugh out loud if you want, add some smileys, throw in some humor, and do whatever you want as long as you get the point across and the content is easily readable
You're too Timid
When you're writing something, you're putting yourself out there in a way similar to someone getting on a soap box and yelling "Hey! Look at me!". Now, I know it won't feel like that exactly becasue you're behind a computer screen, but it's similar lol. If you think you have something important to say, and you're passionate about it, then show it!
Stop hiding within your own words and express yourself. People want to see emotion within an article they're reading, they don't want to get bored because it seems like you're trying to please everyone. If you are trying to please everyone, you're still pissing someone off lol. It's impossible to please everyone, and as soon as you realize this, you will have better content going on your blogs
These are just a few reasons your lists could be suffering. You need to stop being so timid, avoid any boring language, write great subjects, entice them to keep reading, and avoid using trite sayings in order to keep your lists growing. Now, I know that this list isn't a huge burden for you to work on, so I expect everyone to start churning out quality content that helps build their lists lol
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