How to Turn Twitter Into Your Secret Traffic Machine
You need an audience. You need to build that audience as well. I'm assuming (correct me if wrong) you want traffic to your website from social media to earn money from advertisements or you are selling a product or service.
Most of the advertisements I see these days online are all clickbait advertisements. Take some tips from the clickbait ads next time you see them.
What titles do they use? What pictures do they include?
This could help grow your audience. However, in order to so you will need to be creative so other twitter users will retweet your tweets and other twitter users will find your twitter profile and hopefully click on your website link.
This takes a lot of time, so please be prepared to spend hours getting creative and to build an audience that you need.
Once you have an audience say of about 100 people that are liking and retweeting your content then it will grow exponentially - basically on it's own from other people retweeting/liking/sharing.