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4 reasons on why you should be using Instagram in your Marketing
Instagram is no longer an option if you're looking to build up your personal or business's brand. You need to be using it in order to drive in sales, increase awareness about your website and business, and overall for branding. Here are the 4 main reasons you need to be using Instagram for Marketing
1. Facebook gives it security
Back when Mark Zuckerberg purchased Instagram for a whopping $1,000,000,000 USD back in 2012 people were dumbfounded because the app was less than 2 years old. Looking at Instagram now, we know that Zuckerberg had big ideas for it since it's now worth a staggering amount of $50,000,000,000 To think a simple image sharing app would be worth so much in just a few years lol.
When it comes to social media platforms, a lot of them slow down while others disappear into the sunset just like MySpace did. Some of you might not even of had a MySpace account because you're just too young lol Oh the joys of having Tom be your first friend when you registered lol.
When you think of Instagram, you must know that it's not going anywhere anytime soon, if ever. It's owned by one of the wealthiest corporations in the world and has an enormous user base that only continues to grow over time. And this is why you need to get into Instagram marketing sooner rather than later.
Like I said above, Facebook isn't going to be leaving us anytime soon, if ever. It's one of the businesses that could hit a value of $1trillion in the next 10 years or so, and that type of corporation doesn't just fade away easily. It's used by almost everyone in the world that has an internet connection since it's an easy way to stay in contact with everyone, so it's not leaving lol.
Because of this, Instagram has a security blanket that will always be able to fund it even if the paid ads on Instagram dwindle. Facebook sees Instagram as a part of themselves, not a secondary business they're trying to build up, and this is why it's not going anywhere
2. Mobile and eCommerce sales
Since Instagram is a mobile app, you would be safe in assuming that around 99% of their traffic comes from mobile devices. Did you also know that mobile purchases are on the rise and are looking to be the primary source for purchasing by 2020? With Instagram being almost 100% mobile, it means that they can capitalize on this growing trend of eCommerce sales which you can as well
There are plenty of business owners publishing posts on Instagram for the sole reason of pulling in traffic to their responsive websites to catch a sale here and there.
If it wasn't a great platform, you wouldn't have influencer marketing either lol
You basically have the entire world at your fingertips and can use infleuncers to help build your brand overnight.
3. Zuckerberg wants to crush SnapChat lol
Facebook has billions of users worldwide but doesn't have them all. For this reason, they need to be innovative and cutting edge in order to pull people in to use their systems, apps, websites, etc.
Facebook has actually copied SnapChat 4 different times but in a way that they couldn't be sued, at least not sued a crippling amount
Zuckerberg actually tried to acquire SnapChat for a whopping $3 billion in cash, which was turned down. After he was turned down, he had features developed on both Facebook and Instagram that mimicked SnapChat in order to pull in users.
Zuckerberg likely has SnapChat worried because they don't really make any money. They actually lost over 500 million in 2016, which would kill any company that didn't have private investors lol. If I were the heads of SnapChat, I would have taken the $3 billion check
4. The experience on SnapChat is much better
Instagram became widely popular because it was simple and didn't have all the crap added to it that you had to learn about over time, like other apps did. People like simplicity within apps and for that reason, Instagram is widely popular. Even today, with all the updates to Instagram, it's still a simple app to use when trying to post something.
You should probably be using Instagram for your marketing purposes because it's only going to get better with time. Think of it as a fine wine that has already aged, it will only get better and better
But this could mean that your marketing tactics could get more expensive if you wait, so get in not while it's still affordable
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