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Pleasing and Pissing Off my clients at the same time. But in a Good way!

  • TommyCarey Level X3
    • 4

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    Pleasing and Pissing Off my clients at the same time. But in a Good way!

    I'm constantly getting asked "What's better? SEO or PPC?" and I always have a similar answer that pleases some people while pissing off others lol Pleasing and Pissing Off my clients at the same time. But in a Good way!

    Whenever I'm starting up a new website I'll always focus on the on page optimization because that's the first line of attack when trying to rank for specific keywords. Obviously you have to work on your titles, descriptions, keywords (for the odd search engines), alt tags, content and keyword density and that's what I tell them. Some things they don't understand so I'll have to show them, but in the end they get it.

    After I get the on page optimization done I'll always tell a client to start up an adwords campaign in order to pull in sales. Annnnnd this is where some of them get pretty pissed off lol. I tell them to start throwing some money into PPC because that will bring in instant sales. I will sometimes log into their accounts and set everything up, but I do PPC management as a service so I'll usually charge them if I do it. I'll give them all the information on how to do it and a time frame on when to expect the best ROI. Some clients listen while others just go crazy with clicks Pleasing and Pissing Off my clients at the same time. But in a Good way!

    My clients sometimes get pissed off when I tell them this because they are already paying me for SEO. And we all know that SEO is suppose to increase your rankings to pull in FREE clicks from the search engines. But why am I asking them to pay for clicks if they're already paying me to pull traffic from the search engines? Well that's really simple actually, and this is where the pissed off clients calm down slightly. I tell them to run both SEO and PPC campaigns at the same time because SEO will bring in a flood of clients over time while PPC campaigns can bring in clients today. I push my SEO services as a branding campaign that gets them FREE traffic and clicks from the search engines over time. I let them know that when the SEO campaign starts to kick in they can pull back on the PPC campaign and save a lot of money, and they usually love that Pleasing and Pissing Off my clients at the same time. But in a Good way!


    The only downside to this is that a lot of people don't want to pay for both PPC and SEO at the same time. People paying for SEO are the ones who can't afford to pay for PPC but want the same results. But getting the same results from a PPC campaign that you get from an SEO campaign aren't realistic. You can stop paying for SEO and you'll keep getting traffic, but if you stop paying for PPC your website is dead in the water.

    If you do run an SEO service you'll have to explain all of this to your clients prior to starting, otherwise you're going to have a pissed off client in 3 months Pleasing and Pissing Off my clients at the same time. But in a Good way!



    Remember to follow me Pleasing and Pissing Off my clients at the same time. But in a Good way!
    https://www.seoclerks.com/user/Razzy


    Thanks,

    Razzy

    #Adwords #Adcenter #Advertising #Seo #Ppc #Payperclick #Searchengineop Marketing & Monetization
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    anwebservices

    anwebservices

    Well yeah. Pissed or not, they have to know one thing. SEO takes time to get results and PPC is right away. SO i would ask them back if they are willing to pay forever for PPC or do SEO (for later results) and PPC for some results tomorrow morning. There is nothing for nothing. As long they looking for a way to get out on local or international internet market, they have to do the same what we all do to beat competition and day by day it takes more time and efforts to rank higher in order to get more business.
    So pissed or pleased, we don't have magic wands to make them reach. Even if i do, i would use it for my self Pleasing and Pissing Off my clients at the same time. But in a Good way!
    7 years ago

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    Lynne

    Lynne

    Nicely said Razzy and a great explanation. I am helping someone with her on page SEO now because the so called specialist that was running her SEO had all the pages with a red dot on Yoast LOL... complete monkey but anyway.

    I am optimizing all of her pages for SEO at the moment and she has asked me when she will start getting ranked. I had to explain that it is a process and it starts with on page SEO. I am going to build a few backlinks for her using my own websites and also some local directories then I am going to refer her to Barry to give her website some serious attention.

    I agree with you that perhaps early next year she should put get some PPC campaigns on the go to pull in a little traffic and sales until her website is ranking well.
    7 years ago

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    Cristian

    Cristian

    I have a really big client that I focused a lot this year, only SEO stuff, had very big and important results, like getting the website ranked first for about 20 high traffic keywords. The websites now get around 14k organic traffic every month.
    We still need to work on it, it's not over yet although we are now the biggest and most well-positioned websites in this niche.

    So, a few weeks ago I get a call from the client. They want to stop Adwords and Facebook ads because they're doing so well with SEO. We have a pretty big argument, they really had the belief that if they rank number 1 in Google there is no need for Adwords or Facebook ads. I had no idea my client was so clueless after how much he invested in SEO and PPC over the years. I explained to him everything needs to stay in place if he wants to remain top dog in his industry. After all my good results he trusted me enough to have it my way, but yeah, very frustrating when clients don't understand the necessity of both SEO and PPC.
    7 years ago

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    Corzhens

    Corzhens

    I understand the predicament of an SEO specialist regarding pesky clients especially those clients who seem to have no trust in the service. I know that SEO is not an exact science and that is the reason why I am always wondering how some who offer SEO service would claim that they can put your site on page 1 of the search engine ranking. An SEO specialist should know how to fully and clearly explain the effect of the SEO work that he will do.
    6 years ago

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