Managing social pages for your website or business and why it helps in the long run.
I've been going back and forth with a client of mine and telling them that they need to get on social media and post about their products, sales, deals of the day, etc. They keep fighting me on it every time I bring it up because they can't afford to pay me for my services to manage all of their social media marketing. I showed them how to do it for themselves and they still won't do it lol So that's when I thought I'd share some knowledge about posting to all of your social media platforms to be even more successful later on
Why should you post on social media for your website and/or business?
It's pretty simple actually... For the sales! If you're not posting on all of your social media profiles then you're just chasing your competitors. Social media is a huge sales funnel and tons of companies are posting daily to bring in clients. If you're not posting, you're giving clients to your competitors.
Should you post on your social media pages even if you don't have any followers?
Yuuuuup! You should definitely be posting to your social media platforms even if you don't have followers for the simple fact that you don't know who's looking at your page. If someone stumbles upon your page and doesn't see any posts, they won't know how awesome your website is lol. Post about your services, sales, events, specials, etc. so that everyone, even the lurkers, know what you're about.
Should you post a bunch every day in order to get your links in front of hundreds of users?
Probably not. Spamming your social profiles usually isn't what a good company does. Post about specific things and not what time of day it is or the current temperature outside lol. People want to see genuine posts and that means you'll have to post a few times a week or even once a day. If you're marketing to a worldwide audience then you can post up to 4 times a day to target everyone. I like to post in 6 hour increments if I'm targeting the globe. I'll post once at 6am, once at 12pm (noon), once at 6pm and finally once at 12am (midnight) just so I can hit every time zone and make sure people can see it when they wake up or go to sleep
I told all of this to my client and they still aren't posting to any of their social profiles I even told them how to automate it using a third party service and they thought it wasn't worth it