What exactly is search engine marketing

TommyCarey Level X³

1

October 5, 2016, 10:11 pm

8

What exactly is search engine marketing

A lot of people always confuse search engine marketing (SEM) and search engine optimization (SEO). I'm here to shed some light on exactly what SEM is

First off, SEM doesn't really help you rank higher in the search engines because 99% of the work that is put into it is to do exactly what it's called, marketing. You're phrasing your words in a way to increase your sales and you're not really focusing on backlinks to increase your rankings.

Now even though you're not trying to rank your website higher when doing an SEM campaign, the search engines are still involved. The search engines are still involved because of their PPC platforms. You will need to word your ads in a way so that they increase the click through rates and increase conversions. A nice little trick I like to do is add some numbers into the title and description in order to have them stand out among the other ads

This type of marketing also spills over into your banner advertising. You can put up an ad that says "Buy The Shoes On My Website!" or you can have it say "50% off all shoes - Click Here" and it will convert much more than the first title. That is because you put a little marketing tweak on the ad. Both titles show that your website sells shoes, but one shows a discount and tells the person to click. Remember what I said about adding numbers to my PPC ads? Well that spills over to my banner ads as well in order to increase conversions. Another great thing about adding numbers to the ad is that people will know exactly what they're getting themselves into when they click through to your website. If your ad says your shoes are 50% off, they better be 50% off lol.

Remember a little earlier when I said that 99% of SEM doesn't involve rankings? Well the 1% that does is when you're posting on news websites or a popular blog in order to get some marketing for your business. You'll most likely post a backlink for your website somewhere in the post, and that's the only time that your rankings will get a boost because of your marketing



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Thanks,

Razzy

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Cristian

In any decent digital agency Search Engine Marketing will be done by the marketing guys, the ones that deal with anything ads, like Adwords, Bing Ads or whatever. For example, I closely collaborate with the marketing department, they really on my on finding important keywords through my extended keywords research while they are optimizing the ads but including the perfect buzz words relevant to the niche they are promoting. So yes, I agree with Mike, they do go hand in hand with each other.

0 8 years ago

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vinaya

Marketing your contents through search engines is called search engine marketing or SEM in short. For search engine marketing you start your campaign on Adwords, yahoo Bing Ads. When you use these advertising network, your ads will appear on search engines. This will help you generate traffic as well as sales.

0 7 years ago

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Barida

Honestly, I used to get confused on what search engine marketing is all about and I'm glad that you cleared my confusion with this article. Now, I know when I do this and not the other when SEO is concerned.

0 7 years ago

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vinaya

There are various ways to market your products and services online, you can do social media marketing, email marketing or search engine marketing. While you can use the former two for free, search engine marketing requires investment. Youn will have to pay to adwords or yahoo, bing ads to do search engine marketing. When you market through search engines your website will appear on the paid search list.

0 6 years ago

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Corzhens

The moment that I am beginning to understand the full concept of SEO now comes SEM. All right, I know that the search engine can give the website traffic that is caused when someone does a search and sees the link of your site on the search list. But what exactly is search engine marketing and how does it not connect to the SEO? I am asking this question because I didn’t understand what SEM is all about. Pardon my ignorance.

0 6 years ago

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