How to do keyword research for your site - Part 2 (HOW TO)
As promised, I'm back with the last installment, part - 2, of this tutorial. I hope you read part - 1, https://www.seoclerks.com/forum/th...motivation.2662/, of this tutorial series and understood importance of doing keyword research before writing an article. In this tutorial, we will discuss about the core (How to) of this tutorial. In this tutorial, I'll show you how to target keywords which have high search volume but less competition.
Without further delay, I'll start listing points which you should follow while you are doing keyword research for your site niche.
Brainstorm : List down words and phrases which you feel will describe your site/webpage, product, service, etc. Don't worry about technicality, as brainstorming means spontaneous ideas ! Once you have the list, start your keyword research with one phrase at a time.
Think from Customer POV (Point of View) : Once you selected a keyword, let's say shoe, then you should think how customer/visitor will search for that keyword in search engine (Remember search engine is the king point !). For example, when I selected shoe as a keyword then obvious searches, which I can think of are black shoes or brown boots or party wear shoefor male. The selection of keyword depends on niche of your site. It brings me to next point, Relevance !
Relevance : Ask yourself, how relevant is the keyword to your website content ? For example, if I've a site which is based on fashion and when I'm writing an article on shoe then relevant keyword would be "new fashionable shoe at discounted price". Did you noticed, I wrote a long phrase keyword ? Yes ? Coincidentally, this is my next point !
Long Tail keywords are in Demand : Going back to example, which I've been quoting, it would be brilliant to be top 10 for keyword "shoe". But how many internet users actually search for only word "shoe" ? According to stats, less than 30% of searches are performed on search engines. The remaining 70% of users will search for specific phrase, which are long. For example, if I'm targeting on selling sports shoe then I would put keyword as "buy nike sports shoe at best price" or "buy reebok sports shoe size 10 at low price".
Selecting keyword research tool : Using a keyword research tool you will know market, demand, competition or attainability and SERP results for a keyword. If you ask me right tool to use, then I would suggest you to use Google Adwords: Keyword Tool - A free tool or WordTracker - A Paid tool. I tend to use google keyword tool, as it is free and has intuitive UI. So, in this tutorial I'll explain how to do keyword research using google keyword analyzer.
Using Keyword Tool : Practically you can put in each keyword in tool and start researching. But I suggest you to do it in batch for 5-6 keywords at a time, as it saves time.
Choose Exact Match Type : Whenever you use this tool, make sure you tick the checkbox which says "Exact". It will tell you how many people searched for that exact phrase. If you select broad then the suggestions given by the tool might be too vague.
Refine your keywords list : Almost every keyword tool will return suggested keywords, when you submit your keywords. Suggested keywords are known as "keyword ideas" in google keyword tool. Keyword ideas has some invaluable suggestions, which we might have never thought. Based on suggestions, refine your list. Coming back to our example and analyzing keyword "shoe" and few more keywords through this tool gives following result,
Analyze Traffic : If you look carefully, the tool provides us with information like "global monthly searches" and "local monthly searches" (based on region you selected while submitting keywords to the tool). Those numbers give you fair idea of amount of traffic you can generate using those keyword ideas/phrase. As it is owned by google, it gives stats from google search engine. If you want for bing as well, then you can use SEOToolSet - A Paid tool.
Don't use everything : When you see suggestions by tool, you tend to use them in your article. Please don't use all of them ! I mean, before using those keyword phrases think, if that keyword is relevant to your site or not. For example, in the list of suggested keyword for "shoe", "repair shoe" keyword phrase is irrelevant for my site. So, I'll not use it. Even though you know it has potential to attract traffic, you should give importance to relevance !!
Analyze Competition : Tool gives amount of competition in 3 levels - high, medium and low. If a keyword has low competition but hell lot of searches then it is the best contender for using it in your site. Again, don't forget relevance of that keyword before using it !!
Use Google Insight : Google keyword tool gives option to analyze keyword in detail. Just click on arrow, to see an option of google insight. It has detailed explanation about a keyword phrase like it's trend on google search, yearly searched, etc.
Utilize google operations : Before zeroing on a keyword phrase, check usage of that keyword in your competitors site. By usage, I mean check if your competitor is using the keyword in title or description or body of an article. You can do it by searching for "Allintitle:keyword" in google search engine. "Allintitle" is a google operation. If that keyword is most wanted but your competitors are using it in body of an article, then you can use same keyword phrase as title of your article. It will give you an edge over competitors. It is also known as 360-degree analysis of keyword. FYI: You can see list of google operations @ http://www.googleguide.com/advance...s_reference.html
Don't have to Aim for No. 1 : If you are competing with brands like amazon, wiki, google, microsoft, etc. then it is very very difficult to beat them for some keywords. So, understand you don't have to be No.1. You should aim for a position in top 10 !
My keyword Value : This is last but not the least point, before finalizing a keyword. When you observe keyword phrases which are almost equally ranked then choose high paid keyword. It will not only help you in attracting visitors, but also it will help you earn few extra cents online !
Now, next question you will have in mind would be, How to analyze keyword value ? In current context, explaining it is out of scope. I'll try to write another tutorial which will help you in determining a keyword value. So, you might want to look for more threads from me. I hope this tutorial gave you insight about how to do keyword research. Let me know your views on this tutorial