Alright so I have built a site on wordpress and the load times are not the greatest. When using the Google page speed insights my score for mobile is 56 and for desktop is 70.
The first red warning (should fix) is 'Reduce server response time'. Could this have something to do with the hosting. I have already improved my load times dramatically by adding code to the .htaccess file to utilize browser caching. Also installed the plugin W3 toatal cache. Worked like a charm and improved my scores by double. It was BAD before taking these steps.
My performance grade on Pingdom is 94/100 which is pretty good compared to my competitor whoms score is 71/100 and score in google page speed is like 21 on mobile and desktop. But his website load time in like 2 secs. I just don't understand. The only thing i can think of is hosting maybe. I literally just started designing websites 4 months ago. Studied SEO for a couple of years because it seemed like that was the wisest thing to do, as there is really no point to building a website and then going back to optimize everything.
If anyone has got any tips or can help out a little, please do. I am so "wet behind the ears" my neck is condensating, so please help if you can.
Forgot to mention my websites load time is averaging like 7-8 seconds 50% is due to loading the html files. I noticed my competitor is only using 8% load time towards html.