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What does a Head Match mean in Google Analytics Goals?



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What does a Head Match mean in Google Analytics Goals?

I'm setting up goals and in Google Analtyics and they are not working. I selected exact match and I know what a regexp is but... what is a Head Match? I have never heard of this before.

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From: http://support.google.com/analytic...16091#matchTypes

A head match matches identical characters starting from the beginning of the string up to and including the last character in the string you specify. Use this option when your page URLs are generally unvarying but when they include additional parameters at the end that you want to exclude.

If your website has dynamically generated content, use the Head Match filter and leave out the unique values.




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