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What are your strategic objectives when embarking on an SEO campaign?



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What are your strategic objectives when embarking on an SEO campaign?

An SEO campaign is not a one off plan, but rather a means to an end that needs to be evaluated as you go along so as to fix anything that may not be working as well as it should. What are the main strategic objectives that you set when starting an SEO campaign?

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Corzhens
My focus is always the contents. Based on the readings that I did on the SEO discussions in this site, the content is the first and foremost element that search engines check. Maybe search engines are only after current sites and those with no new contents are not considered anymore for the search list. That may be the reason why so many discussions were pointing to fresh contents as the greatest factor in SEO work. High quality content can really bring up the ranking of your website in the search list.



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