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How could Google Adwords Campaign help our SEO campaign? Could it affect it, or do nothing at all?
You can gain traffic and sales from Adword campaigns, however, Adword campaigns will not help you in your SEO campaign. Adword is not connected with ranking your website. Adword campaign is a part of search engine marketing, which will help you promote your website and products. Since you only pay for the ad clicks, Adword campaign is very cost effective.
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When you say Google Adwords that is a kind of advertising to get traffic to your site. I don’t think that it is connected to the SEO methods that we know which means no matter how much you spend for the advertising with Google Adwords it will not directly affect the ranking of your site in the search engines. What you really need for the ranking is to do the SEO work on your site.