Is SEO or social media a more important marketing priority?
Social Media is important to organizations whose consumers are more dialed in to social media. SEO is important to organizations who are looking to increase their overall visibility online and convert keywords into views, engagement or sales. That said, EVERY organization should view SEO and Social Media equally important and budget accordingly. People tend to trust peers' opinions in social media immensely. Proper SEO is often accomplished in few implementations whereas Social Media is never fully accomplished or implented; it is an ongoing conversation and engagement.