Which is better? Keyword or keyphrase?

muneebalam Level 1

July 2, 2013, 12:30 pm

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Which do you feel is better to have? A single keyword or a keyphrase? I have seen both be successful. Myself, I happen to like keyphrases.

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VPSHost

keyphrases are most specific and bring in more targeted traffic!

13 years ago

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imelvyn

Simple, keyphrases. They are the most specific.

Thank you.

Cheers!

13 years ago

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"Camera" can be a keyword, however, it does not say anything specific. "DSLR Camera" is two words keywords, it says more. "Best DSLR Camera" is a keyphrase, which explains what the searcher is actually looking for. Therefore, keyphrase is always better than keyword/s. When the search query exactly matches with the keyphrase you are targeting, you are likely to rank higher.

9 years ago

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Corzhens

I have come across a discussion that says a keyword which is just 1 word is very common and the chance of getting noticed by search engines is very slim. A keyphrase is what it means – a keyword that contains several words. Just like the example of @Vinaya, the DSLR camera as a keyphrase is somewhat qualified versus the keyword camera which is a very broad term.

8 years ago

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