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Have you heard about google panda. what is google panda update ?
When it comes to search engine optimization, things are changing all the time.
Aside from the rollout of Google’s “Search, Plus Your World” in January 2012,
the biggest update to the search company’s algorithm is Google Panda.
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It's an SEO improvement to Googles search indexing, simply look it up on google, and it will show you their full update and everything along with it.
There have been many updates to the Google search algorithm and every now and then webmasters find themselves in the situation where they need to make major changes to their SEO strategy in order to stay afloat. Some of the changes have a really considerable impact and the recent Panda update is one of those cases when you just can't pretend the changes don't affect you.