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Do you know What is a reciprocal link? Are they still effective as a link building strategy?
My rule of thumb is I don’t mind reciprocating links at all, especially if the other site is more authorative or is highly relevant to my audience and I never use low quality reciprocal linking between untrusted sites as an actual ranking improvement strategy.
So avoid low quality reciprocal links where possible, and avoid get-links-quick schemes. Try and get other sites to link to you first, Google has a LONG memory. Don’t worry about reciprocating links with real trusted sites. Don’t use reciprocal links as a ranking improvement strategy.
Don’t just link to just anyone, especially just because they link to you!
This is my own rules.
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