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Using an SSL, even though you send payments through PayPal, will boost your sales.
An SSL is a way to show your visitors that all the transactions and registrations done on their website is safe and secure. Now, if you're sending your clients through PayPal you don't really need an SSL because you're not collecting any data from them unless you're having them register prior to purchasing. Now, I'm just going to talk about the websites that don't have a registration and are just selling to random strangers.
Now, some of you are thinking "That's going to increase fraudulent transactions, Tommy!" but that's not true at all. I've had dozens of websites live and selling something, some require registration while others did not, and the fraudulent transactions were the around the same every single time. If someone wants to buy from you, then file a chargeback, they don't really care about their profile getting banned on your website.
In this discussion I'll go over why using an SSL, even if you don't require a login and are sending people through PayPal, is a necessity if you want to boost your sales.
People see the lock in the address bar and feel secure
When someone comes to your website they don't know immediately that you're sending them to PayPal to make a purchase. If they don't see the lock in the address bar, they will think the site isn't secure and that means their money and information is at risk, even though it's not.
People want to feel secure, especially online, so get an SSL and put them at ease so they decide to buy from you and not your competitor
Potential customers will see you've gone the extra step for their protection
Even if the protection doesn't matter, the visitor will see you've gone the extra mile to protect them and their information. People will like your website and see it more as an authority since you went through a few extra steps to essentially get certified in order to get the SSL.
Your SERPs rankings will actually increase
There was an algorithm update within Google that prioritizes websites that are secure, meaning a website with an SSL is more likely to rank higher than an equal website without one. So, just by having an SSL you're taking your SEO game up a notch lol.
It's not difficult to get an SSL, you can usually just do it in a few clicks through your hosting provider. If you run into any problems installing it, you can usually contact your hosting provider and they will either walk you through the process or just do it for you if they're feeling nice that day
An SSL does many things even if you don't really need it, which is why I suggest everyone get one if they sell something through their website or even if they don't. An SSL has many benefits that aren't talked about, such as Ranking Boosts, Trust from visitors, increased sales, authority boost in the eyes of the visitors.
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