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3 tips for bloggers who want to stay relevant
In the world of blogging you will always want to stay relevant, but it's not as easy as you would think. Bloggers run into blocks all the time and have their ways of getting over it, but that's not the main reason they become irrelevant. One of the main reasons people don't continue to follow bloggers or come back to their blog randomly is because the blogger has gone stale an is just rehashing the same old content that they did before. Bloggers can write on similar topics to other bloggers, but each one has their own voice, and that's what keeps people coming back. It doesn't matter if there are 10 articles published at the same time on 10 different blogs, if your post is what the reader likes to read, they will come back every time. If you're just doing a copy/paste type of blogging, then your readers will begin to fade and your traffic and sales will begin to suffer because of it.
It's not difficult to stay relevant within your niche, but a lot of bloggers fall victim of going stale, or they simply think they're the authority and they begin to slow down their content. If you think you're the authority within your niche, that's great, you still have to publish content like you're just starting out and hungry for sales.
In this discussion, I'll be going over 3 tips for bloggers who want to stay relevant, and they are:
Create evergreen content for your readers
Evergreen content is what keeps new readers coming in and loving what your blog is all about, your new content is what keeps them coming back for more If you can write "how to's" and detailed descriptions of how something works, you will be creating evergreen content. You can also write up something about a niche, and not put a date on it, and it will be easier to be seen as evergreen but that's not the only way to do it.
Evergreen content has to be written in a way that it's good today, as well as in 10+ years from now, and it won't read any different. If your content can do this, you're creating something that will constantly be relevant and enjoyable by your readers I understand that not all of your content will be able to do this because some of it may be situational, but you need to get some evergreen content out there to continually pull people in
Always write about current hot topics
Hot topics are cash cows if you can get them ranked, but that's not what we're talking about right now, these articles can keep your readers attention and they will keep coming back because your blog is relevant. If you don't want to write on the hot topics within your industry, I don't know why you're blogging at all lol.
Write up high quality content about the Kardashians, basket weaving, the X games, or whatever your blog is about and you will see your reader engaging with your content more often. Your readers want to be in the loop, so write up content that helps them avoid turning on the TV or doing any research to figure out what is going on with your industry.
Constantly get in front of your followers
A great way for a blogger to stay relevant is to continuously stay in front of them, meaning you could just send out newsletters or your can set up PPC campaigns, either way is good at keeping your name in their thoughts.
You don't have to spend an insane amount of money on this, you can actually set up something that combines your email lists and your PPC campaigns, which is a great way to keep your readers coming back. What I like to do is set up a Facebook pixel on a random blog post, that isn't easy to find on my blog even if it's searched for, and that will allow me to create a custom audience to advertise to on Facebook. I will then set up an ad specifically for these people, and keep them coming back each week
Staying relevant to your readers is something you need to focus on, if you don't, you'll fall off of their radar and they will begin to forget about you then follow your competitors. If you begin to become irrelivent, you will make less money and get less email sign ups, so you'll need to work your hardest to stay on peoples minds. Do whatever you can to create the best content that is evergreen, covers a hot topic, and even gets you in front of your followers each week If you can do these thing, you'll be better off in the long run, and also more successful
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