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5 reasons bad content could be pushing away your readers
Over the years there have been an uptick of people getting into blogging. This means there is more and more content getting published online, but that doesn't always mean it's high quality content lol. With so many bloggers starting to write their own content, we've seen a wave of lackluster articles that seem to be written in a way that seems like the writer wants to push away the reader. The reason to this will always remain a mystery, but I have a feeling it's because people don't really care what others think.
Since I've seen plenty of these bad writing habits first hand, I've decided to put together my own list of thinks someone can do in order to write in a manner that will push away your readers. If you think your content was written bad, I'm sure you aren't doing everything on this list I'll be covering lol.
If you really want to kill your blogs traffic, keep doing the following points I'll be covering. If you want to gain a decent amount of traffic, try to avoid them
Your headline is horrible
Your headline is the first thing people see that encourages them to read your content. It doesn't matter how long your content is, if your headline is rubbish, people won't come and read what you've posted. Some people write a vague headline and think it will increase intrigue, but it doesn't. You can be as vague as you want, but your competitors will be there to slurp up the traffic you could have been getting if you just wrote an engaging headline.
Even if you get people to actually click on your bad headline, they likely won't stick around for long because your content is probably just as well written. Your bounce rates will be off the chart due to this garbage writing style, so step up your game and get to work!
Another thing that you can do to hurt your readers is to promise something extravagant and not have anything related to it after the person clicks the headline. Think of this as click bait, you get them to click on your enticing headline but your content is crap lol. They will leave fairly quickly.
Your formatting is horrible
I see this all the time, even here on SEOclerks with some services, and it's a rampant thing that needs to stop. Plenty of people will write great content, but they won't format their titles or page breaking sections in a way that stands out slightly. If you aren't doing this, you probably should look into how to do it properly because your readers will like it a lot and probably stay on your website longer.
If you're one of the people that doesn't understand how a paragraph works, you should probably take a quick lesson on basic grammar and how to structure your writing. When someone runs into a massive wall of text, they will likely leave because they aren't in the mood to read a novel.
Break apart your writing so your main points are small headers that help give the reader a mental break.
Your Introduction Sucks
So many people fail to capture their audience within the first 5 seconds of them reading. Your intro is the main thing you need to work on in order to keep someone on the page. Your title is the thing that gets them to your website and the introduction is what keeps them there to read everything.
If you don't want your traffic to stay on your page, please keep posting horrible introductions. If you want them to stay on your page and continue reading, you will need to add a little bit of action to your introduction. You can do this by adding some quick statistics that entice them to keep reading or you can write up something shocking to make them want to see what happens next.
You need to remember that if someone clicks through because they read your headline, they are trusting you slightly, and expect the actual content to be as enticing as the headline.
Try not to promote yourself too much
I know you want to tell people how great you are, but if you constantly recommend your own services or say how great you are, you're going to make people think you're just a vain blogger and they will leave fairly quick.
I promote myself here and there, but I think it's been in roughly 2 of my 700ish discussions here on SEOclerks lol. Now, don't get me wrong, promotion is a great way to increase your sales and I'm sure I've gotten a few sales because of my self promotion, but you can't do this within every single blog post and think your readers are going to stick around.
Don't post helpful content and people will leave
People can go to any website online and find answers to the questions they have, but they came to your website in hopes to find the information they're looking for. If you're not helping anyone at all, you'll notice a lot of people leaving almost as soon as they get to your website. If you really want to help out your competitors, you shouldn't help anyone at all and just post whatever you want.
Post quality content that actually helps out others. You can even help people out within your comments section and they will eventually turn into a dedicated reader who comes back time after time to see your new content
Writing isn't something difficult to do, but it's something that is easily screwed up. You'll need to read up on how to write up a proper blog post in order to keep your readers engaged. You can't be vain or bland when writing, because those are the two main reasons people leave your website as soon as the page loads. You also have to work on your titles so they are enticing people to click through to your related content that has an amazing intro that keeps them reading
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