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Branding an item, or service, the right way can bring in a higher profit per sale
If you're just staring off, you might not be ready to get into branding your website or business. But what I'd like to tell you is that branding should start from day 1 and never stop until the business is sold or goes under. Not branding from the beginning will just put you behind when you do eventually start to get into branding your company, products or services. Some of you are saying "Well I just don't have the money to start branding right away!" and that's completely false. If you have enough money to start your website or company, you have enough money to start branding right away.
Branding starts with how people see you. This means you can use your logo, website design, business cards, flyers, pamphlets, news posts, guest posts, article posts, blog posts, etc. in order to get people to see you how you want to be seen. Sure, some of these examples will cost you some money to get done, but some of the better ways are completely free and just take some time investment
Why you should start branding right away
Branding takes time, and a decent amount of effort, to be seen how you want to. When you're running a branding campaign, it will take months or years before everything starts to gain traction, and you'll be happy you started from day one. Starting in 6 months or a year from now just means you could have already been seen as an authority within your industry and making more money than what you currently would be. What you need to think of first is how you want to be portrayed within your niche, and attack that. Usually your business will reflect your personality, which means you can usually write up all your own content and be seen how you want. If you have a writer doing all of your content, you will need to explain to them how you want everything written up so that you're seen in the right light.
What you can start branding with a little investment
Why branding early on will get you top dollar later
- Your Content: Like I mentioned, you can start off with your own content and content that you'll be posting on third party websites. This content will consist of ad copy, website content, articles, blog posts, etc. Write this up so it's high quality and also readable in order for people to understand it.
- Your Logo: Not many people think about branding their logos because it's just a logo. Well this is how second and third place winners think, so stay ahead of them and brand your logo. Do some research and figure out what your competition is doing in terms of log designs, then try to mimic them as well as add your own flare to the logo. If you're hiring someone to do your design, which I highly suggest if you don't know what you're doing, link to your competitors as examples so your designer knows what you're looking to do. Point out what you like and dislike about your competitors and I'm sure your designer will knock out something good for you
- Your Design: A website is similar to a business card, if you're not showing who you are within the design, you won't be able to portray who you are. A website design will help with your branding because someone will come to your homepage, or subpage, and see something they like which will imprint on their memory and hopefully keep them coming back.
When some companies start off they don't think they will be able to charge a premium for their products since there are dozens of other people within the same industry pushing similar products. I want you to know that once you get to the to of the mountain and are seen as the main authority within your industry, you can charge whatever you want for your products or services! This is because people want the best of the best and are willing to pay for it. How many times have you seen Apple INC. launch a new iPhone and charge a ridiculous amount for it? Recently they just launched that iPhone X (or something like that) and charged $999 for the phone. Masses of Apple followers will buy the phone even though it has 99.9% of the same features as every other phone out there *cough* Samsung Galaxy Phones *cough*
People are so dedicated to Apple because they claim to be the best in the world when it comes to their devices, even though it's not really true. If you look through all the specs from the iPhones and all the top competitors, they're eerily similar. Apple just branded their business in a way that they put themselves on top of the mountain in the beginning, without scaling it, and their following decided "Apple is the best of the best, I need them!" lol.
You need to be branding your logos, design, products, services, etc. in the beginning in order to get top dollar later on. You will already be behind your competition when you start, but if you portray yourself as the best, and keep it up, people will begin to see you as the best and invest in you
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