Top Google news this week - Google My Business and Search Console Updates
Here are the most important developments and news regarding Google that happened this week:
1. You don't need Google My Business anymore to edit your business information inside Google Search.
In the past, you needed to log in in Google My Business and make all the edits and changes from there. Now you just need to make sure you are logged into your Google accounts for which you have your business verified, search for your business in Google and once the info card you can just start editing this directly from search.
Works on a desktop but also on mobile and it all looks like this:
2. John Mueller from Google said they are updating their SEO guide which hasn't got an update since 2010. The new information will contain a detailed SEO guide from Google both for mobile and desktop based searches.
I personally remember reading their guide 7 years ago and it didn't help much. Hope the new guide into SEO will be more helpful as well as maybe it will clarify some main SEO problems we're currently seeing, especially on mobile and how AMP fits into all of this.
3. Google is testing a new feature named: "people also search for". You can see it in the example below on the right side of the search results. I personally don't like it. LSI keywords are way more relevant and the fact that Google is suggesting what other people are searching for kinda makes it look cheap, I thought we passed that and Google already knows what you mean.
Nervertheless this is just a test, maybe it won't stick for long.
4. The new Search Console gets more testers. I've been waiting for a long time for a new Search Console update and I've already talked about it in the past here on SEOclerks. Search Console is the most important tool for SEO that comes from Google and definitely deserves an update and a new design. The first glims looked perfect! Fortunately, people started inviting more beta testers, I personally haven't been invited but I sure would appreciate if Google included me in the beta testers.