Quite a lot of large sites use affiliate programs to promote their own products and to increase sales whilst also rewarding the users that help you promote your products. If you own a small e-commerce site then should you also introduce an affiliate program to try and increase promotion of your products and to try and increase the number of sales you are getting? As long as you keep making a profit, is it not a good idea to give a small commission to someone to try and help you with promotion and marketing? Does anyone here do this already? If not, do you not like the idea of giving out commissions?