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Should you be using free backlink checkers?
When it comes to checking your backlinks, a lot of us will gravitate towards free backlink checkers. Now this is a good and bad thing when it comes to checking backlinks because of a few reasons that I will list below.
Using a backlink checker basically means you're trying to see what has already been indexed by Google, Yahoo! or Bing because you've done some backlinking or wanted to see if anyone has started linking to you. By checking what backlinks a free backlink checker is spitting out, you are seeing what type of links are being indexed by the search engines. You can also use these free services to sort of spy on your competitors
Why you should use free backlink checkers
If you don't have much money then using a free backlink checker will save you a decent amount of money each month. Some backlink checking services charge upwards of $200 a month for what they do, which is insane. They can usually charge this much because they have a load of other services other than backlink checking, so a lot of people will purchase a monthly subscription since it's usually worth it if you have a service that works with a good amount of clients
Free backlink checkers are a good way to search your competitors to get an idea of what they're currently doing, and have already done, when it comes to their backlinking.
The downside of free backlink checkers
The main downside of one of these services is that you're limited when it comes to how many results you will get. Usually you can see the first 1,000 links that are indexed for a website and that's it. It's like a teaser service sometimes, but on the other hand you may not need to seem more than 1,000 so a free service might be all you need These services don't usually update very often either. They will run a scan of your links through whatever service they use, and that's all that will show up for you the next time you run it. That is if you're at the 1,000 backlink limit. If you have less than 1,000 links then it will keep updating until you hit the limit
Backlink checkers are accurate, sort of
When it comes to checking your backlinks through a free checker, they're usually accurate but they will only show you what is already indexed. If you get a backlink service done for your website, you won't see the thousands of links in the checker because they all won't get indexed. I've actually had plenty of clients contact me because they didn't see their links showing up on a website like Alexa and I had to tell them that these free checkers aren't always they best ways to check if the work has been done. What they should do is run their links through a service like linkcheckpro.com in order to see how many links are in the report. The website will show you how many links are live, broken, nofollow, dofollow, etc. which is awesome for SEO reports
Free backlink checkers are great tools to use if you're just starting out. You won't have to invest any money into them, usually, since you won't have many links indexed. You will be able to see what's being indexed and then you will see what the search engines are taking a liking to, and then you can duplicate that work They aren't the most accurate services because they can only see indexed links, so you'll have to use other websites like linkcheckpro.com to see what links are in the reports you get from your SEO service purchases
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