3 ways to increase your profits through mobile marketing

3 ways to increase your profits through mobile marketing

When it comes to increasing your profits, you'll want to think about mobile marketing. This is because will all the trends out right now, mobile conversions are your bread and butter when it comes to sales. If you have a website set up to capture sales via mobile browsers then you're going to be up to date with modern marketing tactics. We all know that online marketing is an ever evolving beast, so if you're not doing mobile marketing today, you're already going to be falling behind your competition who is adapting to the trends.

You might think you're doing a good job with your adwords for desktop ads, but if you're not targeting mobile then you're losing out on the majority of traffic. Google released an update that basically says your website needs to be mobile optimized in order to be ranked well. This is due to Google saying that over 50% of their traffic is now through smart phones. If Google didn't do this update, we would still have thousands upon thousands of websites up and running that looked like they were made 20 years ago and didn't fit inside the screen of a mobile device. People actually use their smart phones to do the majority of their shopping now. Did you know that the majority of sales through amazon.com come from the app they have? I don't remember the exact amount, but it's roughly 90% of their sales are via smart phones. If amazon.com is doing sales like this via mobile devices, don't you think you deserve a piece of that digital pie?

If you want to step into the realm of mobile marketing to increase your sales, you'll need to know a few things before you start. Follow and implement them and you will have a better conversion rate guaranteed


1. Streamline your payments
When it comes to making a purchase online, you'll want to make it as easy as possible. Just like amazons mobile app, if you can save your users information so they can just click "Buy Now" then you will be basically streamlining your payment systems. If you have new users coming to sign up, you'll want to make your process of signing up simple and easy. If it's too complicated then you won't be able to to capture new visitors and turn them into buyers.

If an existing customer has to re-enter their billing information every time they want to buy something, they will likely take their business elsewhere. You need to make it convenient for them to purchase, and that means auto generating their information at checkout. Of course you'll want to run this setup through a credible source so that people are more willing to share this type of information with you and make a purchase. If you just have a random website with your own custom coded system, it will seem slightly shady and people won't want to purchase as often.

After everything from sign up to checkout is streamlined you will notice a lot more people coming back for their second and third orders because their first was so smooth


2. Find the best and hire them
When it comes to mobile marketing, you may not know what you're doing or you simply just don't have the time to do it yourself. That's not a problem because there is always someone or a company out there waiting for you to contact them and let them handle everything for you. I actually run a service like this and most of my clients don't know what they're doing so they hire me to help them set everything up so it's done right the first time. Now I do have some bigger companies who outsource their mobile marketing campaign work to me and this is because they just don't have anyone to do the work for them since they're all super busy, and they may not know what they're doing lol.

If you go onto a freelancer type platform to hire someone, be sure to only hire the best. Look through their previous work and the reviews they've gotten from previous clients. This will give you a good understanding on what they can do for you. Usually there will be new people to the marketplace that price their services very low because they don't have any reviews. Now these people may be great at what they do, but I wouldn't take a chance on them with a new website of mine. The only time I would use someone like this is if I had a new website that I wasn't too worried about and needed some work done. This way I'm not putting my main website at risk and if they do something wrong, they're only damaging a pop up site that I'm trying to test out in a certain niche lol

You can usually find a great person or team through these types of platforms and I wouldn't go with the cheapest provider you can find. If you don't go through the freelancer platforms but instead find someone based on a Google search, I would highly recommend searching for all the reviews you can to make sure they're credible. If you have any worries about a company because they have a few bad reviews or they are being vague about what they do, don't hire them.


3. Get personal with you customers
When you get personal with your clients it doesn't necessarily mean you're not being professional. Over time you will learn to see your customers as more than just a click on your ads and a payment through your system. You will learn to know who they are and what they like over time and that's a great thing to keep a look out for. If someone starts using emojis in their emails or messages after a few sales you now know they are letting their guard down and you can be more at ease when talking with them. You'll want to stay professional, but you can sneak questions into your conversations like "How have you been doing? I haven't seen you active on our site lately". This will keep your professional yet intrigued as to what they're doing in their personal life.

The beauty of this is that you can do this all through your mobile devices. You can open up chats with people who talked to your a while back just to see how everything is going. Sometimes they won't remember the conversation you had earlier, but they can scroll up and check it out depending on the platform they're on

Build relationships with your customers through mobile chatting. You can use your phone to chat with them if they are a fan of your facebook page and contact you. Keep the conversation going and never try to pitch a sale or product to them, that will just make you look like a salesman and not someone that can be friended By doing this you can increase your trust value with customers via mobile marketing and these people will usually share your website or pages that they are fans of



In Conclusion:
Mobile marketing isn't a super easy thing to do, it takes some time and some tweeks to get it right. If you invest $100 into your PPC campaigns targeting mobile traffic and only make $75 back, you're ahead of a lot of people trying to do the same thing lol. If you don't have time, or knowledge, to do the mobile marketing then you need to hire someone who can. Avoiding mobile marketing is just leaving money on the table, and that's never something you want to think about. And for god sake, get personal with your visitors. Talk to them like you've been friends for a while and they will be more at ease and likely puchase



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Razzy