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What is the Alexa ranking for? What is its main purpose?
Alexa is the leading provider of free, global web metrics. Search Alexa to discover the most successful sites on the web by keyword, category, or country. Use our analytics for competitive analysis, benchmarking, market research, or business development. Use Alexa's Pro tools to optimize your company's presence on the web.
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Alexa ranking is based on the traffic. Google which is the number 1 in the Alexa ranking means it is the website that gets the most traffic every day. If you will check on the list of Alexa ranking, you will notice how far apart Google is from other search engines. That is the reason why majority of SEO workers prefer Google because of the traffic that Google gets from the searchers.