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How could a website recover have being hit by Google Pengiun?
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Every year Google make minimum 500 types of small algorithm which are very much minor. One of the major Google has been made is Google Penguine. If you think your website has been made hit from Google penguin than you have to do first to check the Penguin hit from Google webmaster tool. To recover penguin your first job is to recovery the back link of your website. Basically if your website have good back link than penguin will never hit. The best tools is Majestic link index. Once you are confirm where is coming from the anchor text- you have to remove the suspicious anchor text. Finally you can change the landing page URL.
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Google updates are mostly aimed at the websites that have duplicate or plagiarized contents, not enough contents, excessive backlinking among many others. Therefore, if you want to recover your website after being hit by Google Penguin, you need to rework on your contents. Remove all duplicate and plagiarized contents, add unique and original contents. When you have added enough fresh contents, you can start on-page and off page SEO. When you are doing off page SEO, never backlink with the websites that are ranked lower than yours, always backlink to authoritative sites.