9 ways to optimize your YouTube profile for Views, Click Throughs and Sales.
I'm sure all of us have heard of YouTube since they are the largest video sharing/hosting website in the world. Well I'm here to go over 10 simple tips and tricks in order to help increase your views, click throughs and sales
So here we go!
1. Your Video
No one wants to see a rehashed video of what someone else already posted. Be original and you'll get a better outcome and results. You can use material you already have like your logos, images, presentations, etc. because that's part of you and not a different company. A quick montage at the beginning of a video always pulls people in so test that out and see if it works well with your niche And always remember to have music with a good voice over so the video seems to be higher quality than others.
2. Length Of Your Video
Ideally you'll want to keep your videos between 2 and 5 minutes in length. This is due to people losing interest fairly quick because they don't want to keep watching. Some videos do well at 5+ minutes, but not many. Some people will even check the length of a video as it's beginning and if it's too long they will close the tab or search somewhere else for the content they want to watch.
3. High Resolution Videos
When you're uploading a video to YouTube you'll want to make sure it's high quality. Loading something that isn't high quality can make you look low quality. Do you want to see a newly uploaded video that looks like it was made in the 90's? Nope! You want cutting edge and fancy lol.
4. Get Your Watermark On There
Be sure to have your website on the video as a watermark so everyone sees it. This will also prevent some people from embedding your video and claiming it as their own if it's not a branded video.
5. Optimize Your Profile Name
When you're creating your account you need to have your business name as your username just so it's easier for you to brand later on. If JayBoy1987 is uploading videos for Good Financial Bank, it won't look professional lol.
6. Optimize For Search Results
YouTube works just like a search engine, probably because it's owned by Google... So you can optimize your videos descriptions and titles in order to rank higher in the search results. Get your keywords in where you can but don't keyword stuff, and you'll notice a decent boost in views. Now getting views will help increase your rankings within YouTube, but don't get bold and buy 1,000,000 views in 1 day because they won't look natural and your video could be removed.
7. Use Captions and Subtitles
Adding captions and subtitles to your videos will encourage click throughs. Be sure to have them set at specific times so that people are already thinking about clicking through to your website. A good example of this is if you're going over a pricing structure, you can add a link/caption there and get a few clicks.
8. Include a URL
If you get your URL at the beginning of the description it will show up even if someone doesn't expand your description section. This will increase your click through rate and sales.
9. Have Multiple Videos Within Your Channel
Having multiple videos within you channel allows you to target loads of keywords and share the traffic among all your videos. Think of it as your videos are your tier 1 links and your channel page is your money maker. Pulling traffic from YouTube to your videos is the first step, getting them to click through to your channel will increase your views, click throughs, sales, and pretty much everything else
These are just a few little tips and tricks to help optimize your YouTube marketing scheme. So try them out and have fun