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Advertising power words

  • Beverly Level X3
    • 3

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    Advertising power words

    What are some of the best words to use in creative ad copy online (or offline)? Which words invoke the best response from a consumer who is seeing your advertisement?

    # Marketing & Monetization
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    Jolie

    Jolie

    Use words like you and your instead of I and me. People want to know what your product will do for them.
    12 years ago

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    Beverly

    Beverly

    Use words like you and your instead of I and me. People want to know what your product will do for them.

    Using I/me in sales literature appeals to self interest. Most people are self oriented, meaning they will be attracted to sales print/media that advertises an option to solve a problem they may have. This is not selfish but about self survival; it's a basic of humanity.
    11 years ago

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