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Most sites that I visit offer some type of free ebook or whitepaper for email sign up. Do you think this is a good idea?
If you used a freebie or free ebook to get sign ups, then you will get lots of freebie seekers who are not going to respond. Those people will likely need to be kicked off your list as they will never respond to your offers. Go for email subscribers who only sign up for your email list to hear your site news, not receive a free item.
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