The seller asks for: 1. Access to the Website: The buyer should provide access to the website's content management system (CMS) or hosting account to make necessary changes to the web pages.

2. Keyword Research: Information about the target audience and relevant keywords is crucial. The buyer should share a list of primary and secondary keywords they want to target for each page.

3. Page URLs: Specify the URLs of the pages that require optimization. This allows the SEO expert to focus on individual pages and tailor the strategies accordingly.

5. Competitor Analysis: If available, information about main competitors can be valuable in understanding the competitive landscape and devising strategies accordingly.

7. Title Tags and Meta Descriptions: If the buyer has specific title tags and meta descriptions they want to use, they should provide them. Otherwise, the SEO expert can create optimized ones based on the targeted keywords.

8. Header Tags (H1, H2, H3, etc.): Inform the buyer about any specific header tags they want to use or allow the SEO expert to suggest appropriate header tags for the content.


By providing these details, the SEO expert will have a solid foundation to start with on-page optimization and work towards improving the website's search engine visibility and user experience.