**1. Company and Website Details**
✅ **Name of Business, Sector, and Target Market** - Recognize the client's target market and ideal clients.
**Website URL**: To conduct an audit and monitor SEO enhancements.
✅ **Competitor Information** - Find out who your immediate rivals are or do your own investigation.
✅ **Target Keywords (if any)** - Obtain a list of the client's preferred keywords.
**2. SEO & Analytics Tool Access**
✅ **Google Search Console Access** - For error detection, performance monitoring, and indexing.
✅ **Google Business Profile Access (for local SEO)** - To maximize local search exposure.
✅ **Google Analytics Access** - To monitor user activity and website traffic.
**CMS Access (WordPress, Shopify, etc.)** - To perform necessary on-page SEO adjustments.
For technical SEO adjustments like site performance optimization,
✅ **Hosting & FTP (if needed)**3. Details of Content and Marketing**Social media and other marketing channels aid in off-page SEO tactics.
✅ **Existing Content Strategy** – blog entries, service pages, and landing pages.
✅ **Branding Guidelines** – tone, style, and desired messaging.
✅ **Preferred Locations (for Local SEO)** - Target cities or regions.
✅ **Timeline & Reporting Expectations** - Set reasonable expectations for SEO outcomes and reporting.
✅ **Primary Goals** - Increase traffic, leads, sales, brand awareness, etc.
The SEO service agreement or contract, which outlines the deliverables, schedule, and obligations, is the fifth legal permission and agreement.
NDAs (if necessary)
to safeguard private company data.