The brief
Project goal
Get and Keep an existing fundraiser listing at the #1 position in the fundraising platform’s internal search/listings for one month using only organic, white?hat tactics focused on on?page content and keywords.
Scope of work
- Audit current fundraiser listing: review title, subtitle, description text, tags/keywords, category selection, and visible metadata to identify weaknesses and opportunities for keyword relevance and clarity.
- Keyword research within the platform: analyze high?intent search terms and synonyms used on the platform that are relevant to the fundraiser listing and map primary and secondary keywords to the listing fields.
- On?page content optimization: revise and optimize the listing title, subtitle, description, headings (if supported), and tags/keywords to improve relevance for the target search terms while preserving the fundraiser’s messaging and intent.
- Metadata and field optimization: ensure category, goals, and any platform fields are populated optimally (where editable) to support ranking signals.
- Content quality and engagement recommendations: provide suggestions for language, formatting, and calls to action that encourage legitimate platform engagement (e.g., clear donation prompts, descriptive impact statements) without using paid or manipulative tactics.
- Deliver keyword usage and change log: document all edits made to the listing and why, including target keywords, character counts before and after, and which platform fields were updated.
- Acceptance checks and monitoring guidance: supply a simple checklist the buyer can use to verify that the listing remains at #1 (what to record and when), and recommend a short monitoring plan (what to monitor daily/weekly) for the one?month period.
Process and timeline
1) Initial audit and keyword mapping delivered as a report. 2) Draft optimized listing text and field changes for buyer review. 3) Implement approved edits or provide exact copy and instructions for the buyer to paste into the platform. 4) Handover package with change log, monitoring checklist, and suggestions for organic engagement actions.
Deliverables
- Audit report identifying current ranking weaknesses and keyword opportunities.
- Keyword map (primary and secondary keywords for the listing fields).
- Optimized listing copy for title, subtitle, description, and tags/keywords (ready to paste) plus suggested field entries.
- Change log showing before/after content and reasons for each edit.
- Monitoring checklist and short guidance for maintaining #1 organically for the month.
Acceptance criteria
- Buyer receives the audit, keyword map, optimized copy, and change log.
- Buyer confirms that copy and instructions are complete and actionable for updating the platform listing.
- Deliverables include a monitoring checklist so the buyer can track whether the listing remains at #1 during the month.
Restrictions
All work will use only organic, white?hat approaches focused on on?page optimization and keyword relevance within the fundraising platform’s listing fields. No paid promotion, manipulative tactics, or external spam will be used.
Notes
I will not perform external platform actions that require credentials unless explicitly provided; if you prefer, I can provide exact copy and step?by?step instructions for you to paste into the platform fields.