Create a Powerpoint analyzing a new opportunity in PropTech

Present a company (public or private) that you think has an opportunity to expand into a new market with a transformational idea or concept. I chose StreetEasy, moving into more digital/virtual services.

Focus your presentation on how you made this new market assessment.

No more than 10 slides and be sure to include the following elements:

· The big idea – what is the new market opportunity / transformational idea for the company

· The problem / challenge the company would be solving

· Execution of the concept (high level steps and considerations to execute launch)

· Target audience and market size

· Competitive landscape

· Basic financial assumptions / implications based on new market opportunity


I need to have the presentation finished, I've already started most of it. The PowerPoint also needs to be beautified, and improved in terms of presentation and design.