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Should I participate in the PPC (pay per click) or Sponsor links at Google, Yahoo and MSN or focus strictly on organic optimization?



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Should I participate in the PPC (pay per click) or Sponsor links at Google, Yahoo and MSN or focus strictly on organic optimization?

Should I participate in the PPC (pay per click) or Sponsor links at Google, (or other search engines) or focus strictly on organic optimization?
What is your strategy?

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