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What is a custom 404 page and does it help for SEO purposes?
A custom 404 page shows your customer that they page that they are looking for doesn't exist anymore. Standard 404 pages can irritate users because they look like system errors and don't have a personal touch. Google also loves personal 404 pages, because the content is unique and it shows you are trying to make an extra effort to help your visitors find what they are looking for.
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