3 ways a brand can use the power of bloggers to become more successful
Many brands are not taking full advantage of dedicated bloggers when it comes to branding and building their traffic even more than it already is. They simply run ads, build a few links, and they tend to forget the power of the amazing blogger force that can build up or destroy an empire that we call an authority website.
Today, you need to have plenty of content on your own website as well as 3rd party sites if you want to rank within the search engine results pages. If you don't have people linking to you, Google won't value you as much, and that's why you need the dedicated bloggers to pitch in their content to help!
Pay bloggers to write something about your website/brand
One thing that bloggers make money off of is when they get paid to write reviews. Most of the time it's granted that you'll write something positive about the company that's paying you, but you're not supposed to ask for it, but we all do lol.
If you find a group of bloggers within your niche then you'll want to reach out to them and ask if they can write a post about your website and it's products or services. Most of the time they will ask how you want it written and how they should come across if you're paying them of course.
Hire writers to continuously write content about your brand
There are plenty of platforms, ones like WordClerks.com, where you can find dedicated writers to churn out content about you and put it on their websites. You can have them do guest posts, review posts, general content about your industry and place a link within it, or anything you can think of. A lot of writers will publish great content about your brand and hope you come back multiple times for more orders, which you will likely do because more content about your brand is always better
Bring a professional blogger on board to produce your own content
One thing that takes a bit more up-front investment is paying a blogger to write full time for your website and business. They will work on your blog, pages, products, etc. and they will make sure everything looks amazing. They can schedule your content, continue to write amazing posts, and make sure everything is optimized in a way that the search engines will love you more.
The more the search engines love your content, the more they will love your website, and the higher your rankings will likely go
Utilizing a blogger for your own gains is what a lot of businesses should be doing. Most companies don't hire dozens of freelancers to get the job done because they will have an in house blogger that does all the content they need. If you can't afford a full-time blogger, you should look on a platform like WordClerks.com and find someone that can churn out content on a daily or weekly basis so you can build up your brand on your own website as well as 3rd party sites through guest posting.