Does any one can tell me Why Is Link Building Important for the site?



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Does any one can tell me Why Is Link Building Important for the site?

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ayush078
1. Quality links boost your search engine rankings

As many as 7% of consumer sales are online and an incredible 89% of offline purchases are influenced by online research. Search engines are the heart of that online commerce which means search engine success can bring spectacular rewards.

And inbound links to your site are the most important factor determining the position of your site’s pages on search engine results pages (SERPs).

It used to be quite easy to achieve search engine success with low quality links. But Google now actively looks for low quality links and content and might penalize the sites it finds.

Consequently, SEO based on anything but quality content and link building is a tactic of the past.

Google of course, recognizes social signals and social media has made link building so much easier. Now you can build social relationships with prospects before you approach them. And once you’ve built your fans and followers to a reasonable level, you have an immediate channel for sharing and promoting your latest quality posts.

 2. Quality links bring direct visitors to your site

Quality links bring real people to your site. Every day Wordtracker gets thousands of visitors who arrive at the site by following links they find on the web. Your links when placed on quality sites will also bring you significant traffic.

So if you manufacture barbecue equipment and you get a link from the popular blog, SeriousEats.com or someone reads an authoritative article about your company in the New York Times, then you’re going to find that a ton of people will click through to arrive on your site - and you should be ready for them.

And the great thing is that people who do click through are likely to be very interested in your products because they’ve just read about you, which means they’ll be well disposed to buying from you.

But you’ve got to be ready to convert them. So make sure your home page or any deep content on your site has ways for them to buy, or at least the ability to capture their email address.

 3. Quality links establish you as a leader

No matter which market you’re in, there’s an informal community of websites that your potential customers will use. That community will be made up of news sites, blogs, magazines, portals, experts, commentators, forums, discussion groups and much more.

Your potential customers will visit many of these sites as they research the best products to buy and the best companies to do business with. If they regularly see links to your site, they’ll think of you as a leader in your market.

So do thorough link analysis of your market and identify as many niches as you can. For each niche you can identify all the news sites, blogs, magazines, portals, experts, commentators, forums, discussion groups, etc. and build links from them.

The more people come across your company and products on important sites, the more they will see you as a leader.

And don’t forget to add, “As featured in ... NY Times.com, SeriousEats.com” when you’re successful in getting such links.



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vinaya
You need backlinks to improve
Google page rank (not visible to general public through)
Domain authority
page authority
SERP position



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