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Which one of advertising or marketing is a better way to spend money to get the most return on investment?
ROI is based on both techniques.
Advertising is also important for ROI
Marketing is also have value for better ROI. both are essential for your website income.
If you are in competition then you will definitely need advertising
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I think Google Adwords campaigns give you maximum returns. Advertise your products and service using Google Adwords and you will have a lot of sales. You can also do facebook advertising. You can create a PPC campaign on facebook and drive sales.