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Marketing strategy for an online campaign



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Marketing strategy for an online campaign

Hello!

How would you prepare your online marketing campaign?

Let's say I have some goods to sell, but I must first have a certain strategy on how to do this.
It's very common nowadays, when a person has some good content, but lack of strategy leads to failure of a business and even the closure of certain companies.

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jayjaydimson

If you want to have a good marketing campaign online, you should have appealing ads so that your customer will become attracted on what you are selling.




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Youngshark

I think that it also depends on your target market and the areas that you are most likely to find them. If they are offline then know the ways of getting to them better.




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theresajane

I agree with you in very move that you do online. Always think of your target market.




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Youngshark

If at all you lose the target market then that's it for your business too. When you fail to make sales it's no longer a business but a charity.




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jayjaydimson

Yes, that's why you need to have a good marketing strategy in order for you to achieve success in your business.




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Jelineex

Yes, I agree with you. It's best to know the target market and where exactly you want to sell the products. Both, online or offline are ideal strategic place to promote products. Observation and analysis are also a great help to augment business condition.




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Alymae

Before implementing any marketing strategy you need to analyze the situation of your company and know your target audience. Then, you will proceed to plan your strategies and of course, setting the marketing budget amount. You also have to list your marketing goals.

A lot of factors should be considered before implementing your strategies. An intensive study should be done to ensure the success of the strategy.




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Youngshark

I agree since when you know what you are working with prioritization will be very easy and in such a manner you can come up with a budget that is reasonable.




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jayjaydimson

Yes, absolutely, you need to observe properly first for you to achieve a better result.




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NerdIndeed

Facebook Ads and Instagram Ads have this feature. Where you can target ads to people based on their interests, age, demographics, and more. Compared to Amazon PPC where all you can do is keyword based.




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Kakashi2020

It really depends on the product you're selling and it's target market. What I mean is Niche based products like for example guitars and other musical products are harder to sell than general purpose products like clothing, accessories and electronic gadgets. This is because because there are fewer people who needs it. But it also means fewer competitors.




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allyn2017

Yes, something that is new and unique. Not the usual ads you see, it will help you to be easily remembered by people.




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burgosmichael24

That's a good idea but that alone can't go a long way. I think aside from great advertisement which is very important, you should establish the reputation of your business and products by providing quality products and services. That way, you can gain positive reviews which are important for the buyers before making an order.




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Bravosi

Yeah, it's true. But the fault is mine, I should have mentioned that a marketing strategy without spending a lot of money, for a beginner and starting company. Ads are extremely expensive, though I believe hiring an advertisement from a blogger is superior than ads.




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luv2xacosta

True. In addition the packaging of your product must be appealing also to the eye of the customers. Try giving some sale so that they'd be entice to buy .




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Judas2018

A good marketing strategy should be heavy on social media. Not only should you do your own promotion via twitter, facebook and other platforms - but do some paid advertising there as well. On the other side of things, try adwords from google.




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amelia88

This. Social media to me is the way that most up-to-date businesses advertise these days. If you neglect social media then you're losing out. I do think that paid ads on Instagram/Facebook can be very effective but you've got to ensure that whatever advertising you do has that immediate "eye-catching" impact - otherwise your ad can just be lost in the scrolling process!




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theresajane

There is too much going on in social media and if you're losing out, people would think that your business is not doing good or even not existing.




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Youngshark

Social media is important but to a certain level at best. You also need to get out there and find out how engaged your market is and know if they are responsive too with level of conversions being crucial.




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allyn2017

Yes, I agree with you it is really a big help. Some ads from other websites has made me buy their products.




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anyone01

Online marketing has emerge as vital nowadays for businesses to flourish and make bigger. The virtual world is huge and the techniques to attain your target audience are in masses. Therefore, it's far important to pick out a method to be able to be most effective for your business. A number of the techniques and strategies that have been pretty powerful for me.




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burgosmichael24

It is a good thing to have that desire to sell your stuff online and hit a high sales. However, to make that possible, you need to pair that intention with proper knowledge and a set of concrete plans. Making a further study about marketing strategy can increase the probability of hitting the mark. You can invest on that.




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esteban123

I think that using social media sites can help us to have some heavy traffic that we really want since for sure we can easily have it because of being popular on it all around the world. It is also because many people are using social media sites everyday and they keep on wasting their precious time in it and that would be a good advantage on our part.




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allyn2017

Agree, because almost everyone now has a social media. It is not easy to start but once you have good feedback the costumers would be flooding.




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beerthooyah

Aggressive marketing in social media is a good marketing strategy and if you know the in's and out o online marketing. This will be an easy task for you. Having a huge presence in social media has helped many companies in promoting their business and has been successful for that matter. Another strategy maybe is through blogging. There are many successful blogger nowadays on different niche and all you have to do is to tap those blogger who are successful and has kind of followers which were the target of your market. Good like in your marketing campaign and I hope you succeed.




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overcast

I'd say if you are having landing page for the offer or say website page that you want to promote. Make sure you have analytics added there. So that you can calculate the traffic added to the website. So that it'd be easier for you to understand how the traffic is coming to your website. There is a lot to be learned there. I'd hope that you make sure to of the analytics and learn about traffic patterns first.




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esteban123

I agree that to make a good marketing strategy for an online campaign is that we need to have some attractive advertisement so that we can easily attract prospective customers. The advertisement should be very attractive as to catch someone's attention because this can help us to be known and popular in the web and alter can give us more profit.




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jpk0007

Well , online Marketing will depend on several factors. The most important thing will be the product that you are offering to the consumer. Then you will have to decide your target audience. After that you will have to decide about the budget that you will be able to spend on the Marketing of your product. I think that the best tool for marketing your products even at a lower budget has got to be the various Social Media platforms. If you are able to strategise well and use your resources on Social Media marketing then you will be able to market your product to a huge audience and can hope for a good sucess rate in the online sales.




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Kakashi2020

There's a lot of factors in making a marketing plan like your sales goal, pricing, target market, budget, manpower and logistics to give a few.




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Franzel2oo

I think the most important thing is having a good product. Will people come back for more after a first serving? Once you have that, you should give it a great name. You should give your company a solid name as well. After that, you'd want to take care of your customer demographics. What is your target customer base? This alone will determine a lot if at all your marketing campaign should be happening online. You also want to get your contact information ready, how will people reach you for your product? You also want to set goals and a timeline to achieve them.

With these, you will realise that the next step in your marketing campaign should pretty much be writing itself.




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Judas2018

That's true. The product must be attractive not just to visitors, but also good enough to get them to call other peoples attention to it. Customers, will bring you more customers.




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NerdIndeed

From my experience, the best way to launch a product or service is through PPC. So its advisable to have funds set aside for marketing like Facebook Ads, Instagram Ads, Google Adwords, and such to promote your products or services.




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gutzman

A good logo is a must. Make something that is when seen, people will always remember the product and the brand you are selling. Make something that is appealing to the eye and very straight forward. The brand and the logo should symbolize what you are selling. There are also so many factors like target market, qualities that will distinguish your brand or product from other, slogan is also a good strategy. Making an online banner or a physical one is also important. A website if you can manage or afford. If not you can also have other options like advertising in social media, making post online or upload a video for public viewing.




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Judas2018

I agree. Which is why I find it odd that so many brands are actually spending less money and time than previously, on their official logos. Not a smart move in my opinion.




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knnon

A good marketing strategy in my opinion would focus on ads. Highly appealing ads are like eye candy to consumers. Another way to go about it is social media marketing. Since almost everyone these days have social media accounts and have free access to these sites you'll be able to reach an even bigger target market with just utilizing those sites alone.




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Jelineex

I agree with you. Advertisement is one way to promote a product or services. People love advertisement especially when presented properly. It's one way information and entertaining as well. It's a one proven solution to market a product.




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knnon

The trend these days for video advertisements is catchy jingles. Or has it always been a trend in advertising? Of course it's not required that an ad is better as a video but it does look better. What do you think?




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Jelineex

Well video advertisement is more interesting and entertaining than print. It's more inviting and lively. With all the music and voices, it always caught attention with the audience. For me, it doesn't matter if the ads contain jingle or not but rather how it is presented. The message is fully understood.




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knnon

More engaging, that's why it works better than prints. You don't like the jingles? But they're always so nice and catchy and sometimes they get stuck in your head and you sing it all day! That's a sure sign of how effective a video advertisement really is Marketing strategy for an online campaign




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Jelineex

It's not that I don't like jingle songs. But, not all jingle songs fits in a service/ product. Sometimes, it doesn't have sense. There are advertisement that are not presented well. It doesn't have a good value or connection to a product. It's best to show the image and it's concept. It doesn't look tricky nor too much of being catchy.




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stormbreaker10

Remember when it comes to any marketing strategies, you need to connect to others or communicating even if your doing only a marketing ads. In past month, theres one it really works. Try creating a clickbait.




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koki12346

You need to have the rights offer for you audience. You can't sell lipstick to a man audience. Your offer has to be good, your website has to bee good. The thing you least have to worry about is on what website will you market it. There are a lot of websites that can really make you a lot of money with just a little investment. So focus on your product/offer !




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Janie1994

Depending on your target market, you may consider using social media or different app platforms. Also where is your target audience because the best platform for marketing is going to be different for each age group in each country. You should really make a plan before you begin any marketing to determine what's going to be the easiest and most efficient for you.




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Corzhens

Marketing strategy is important for your marketing campaign because you cannot just promote your business in any way that you think. The strategy is a plan on how to attack the target market. An example is social media where you don’t just post on Facebook and Twitter. There should be a preparation and good timing is also required in order to make your marketing activity more effective.




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GidanovSergey

I think you need to invest in the development of mobile applications. I turned to the company and my business went up. By the way, you can see the prices on the site https://woxapp.com/app-development-cost/




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cmoneyspinner

Do you have a social media presence? That's where most of your customers or clients will be. If you want to reach them you have to go where they are. You can open your accounts free and start accumulating followers and likes and then employ a social media marketing campaign. You could also try eMail marketing. But it's not free.




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Janie1994

Social media really is the only way to generate business and develop a following these days. The different platforms and apps make it a much simpler and stream lined process that the days of print, television, or radio marketing. Especially with products like Google Analytics, a business can easily target that specific demographic their product is geared towards.




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agbuyarashel

Before anything else, you must ensure that the product your selling have high qualities. Make sure your products will speak for itself. Marketing stategies are useless without a great products because every company can advertise better but having good quality products can be your marketing strategy. Use the power of words.

For me, as a consumer the best marketing strategy is being able to prove how great the quality of your products are. For example you should show your product reviews on your past clients.
If you're still starting and don't have customers yet, you should sell your products at a lower price first or give some samples and ask for reviews. It will cost a lot but it's worth trying.




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Jeane

All successful marketing campaigns need a specific plan or a road map of sorts that will guide you straight to your destination.

You've got goods to sell. Start with identifying who would want to buy the goods you are selling. This will help you settle on the most effective way to promote what you are selling. For example, if you are selling pet-related products, Facebook would be a great place to market what you are selling because there are so many pet-related groups on the site.

Point is, different audiences hang out on different places on the net, you need to find out where and get out there if you want them to buy what you are selling.




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jaymish2

I think it depends on what goods you would like to sell. This will determine your strategy in terms of is it best to use SEO? Is it best to use social media? What social media platform is better. Is it best to use Facebook, Twitter, Instagram or Pinterest. I agree that part of the success of your work online is thinking about how you will market your goods or affiliate links.




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Corzhens

Yes, it will always depend on the kind of product that you are selling. Nevertheless social media is one good venue for marketing your product. The best advantage is the ease of promoting in social media and it is free. But you have to be creative in your approach because too much posting about your business is a turn off when it becomes annoying already. Any redundant posting can be classified as spamming.




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theresajane

Always plan it out. If you have people who work under you, have a brainstorming. Think of your audience, your target market, the trend and the most effective avenue.




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