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What's the meaning of conversion? How is it important for a website?
Conversion is the most important factor for online marketing strategy and goal. It means your website visitors doing what on your website- are they buying your product, are they signing up for your news letter, are they registering for your webinar or are they downloading white paper. As a word website traffic conversion rate means engagement with the website.
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You need traffic for your website. However, just having traffic on your website does not earn you money. Your traffic must convert. Traffic conversion means the visitors check your ads, buy your services or products or visit the site and products you are promoting. The basic purpose of traffic conversion is to drive sales and subscriptions, and generate leads.
Conversion is when someone buys a product or service in your site and the purchase or deal was consumated by payment and delivery of said products or services.