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Build awareness, nurture relationships, and gain trust to become successful online
Everyone is trying to set up a website and capture a sale immediately but they aren't doing it in the right way. You need to build awareness so you can get new people into your website, you need to nurture relationships in order to get them to purchase from you, and you need to build trust over time in order to keep them coming back for their 2nd or 3rd purchases
Most businesses out there focus on just awareness and hope they will gain a lot of sales, but it just doesn't work like that. People think they're gaining trust from every buyer they have, but that doesn't happen when you have a less than amazing company, so you need to focus on all 3 points if you really want to see your success compile and flood your business with profits
When you're trying to build awareness you're likely running PPC campaigns or content marketing campaigns in order to bring people in to purchase. This is the typical stage to build sales but people think it's the only thing to do in order to keep the money flowing in.
You need to definitely build awareness, but you can't think it's the end of the road, you now need to nurture and gain the trust of your buyers and visitors.
Nurture your relationships
The real business starts after you gain a sale from someone who has never heard of you. Now you need to start nurturing your relationship with that person, and that could be anything from sending them newsletters to actually talking with them over the phone, this really depends on your business style and your communication methods.
Over time you will have built a professional relationship with a lot of people and they will likely come back whenever you have a new product, but they may not just trust you yet, and that's what we'll discuss next
Gain trust among your community
Building awareness and nurturing your relationships with buyers is just the first couple things you need to focus on if you want to be successful. The final piece to the puzzle is you have to gain trust among your community if you really want to rocket into the stratosphere of success. You can do this by consistently posting quality content on your blogs, promoting that content on social media platforms and through the search engines, engaging with people on your blog posts and social media, and pretty much anything in order to help people out if they have just a simple question where your response could get them over a hurdle.
Gaining trust within your community takes time, and it can't really be tracked, so just keep doing good things online without trying to get something in return. The more you do for others, the more you will gain trust, and the more often people will share your business with complete strangers that are in need of something you have for sale
If you want to be successful online, or offline, you need to build awareness through marketing and advertising, nurture relationships with current and future buyers, as well as build up your trust within the community. If you can do all 3 of these things you will definitely be successful over time. It's a long journey but that's just how business works, you need to invest your time if you want to make a lot of money, so get to work
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