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5 simple ways to get media coverage on a low budget
So you don't have enough money to get noticed by the media? Well, you're in the right place! People are constantly trying to get noticed by major news syndications who talk about up and coming businesses or their products. They're doing this because media coverage can be a springboard to success, and that success will come almost overnight due to all the syndicates that will pick up on your article. Now, it does take a bit of work if you want to do this on a budget, but it can be done for much cheaper than hiring a company to do all of it for you.
It's no secret of where you want to get noticed, but it is a little tricky to actually get the people who are publishing this content to notice you, and that's why I'm writing up this discussion I've actually done this a couple times and been successful with it, so below is a little guide on what I did to get noticed.
Submit a real press release
You'll need to write up a long form article, no shorter than 2,000 words, and it needs to be top notch with amazing content and statistics in it. People in the media don't want to hear why you think you have a great product, they want to hear why other people are already talking about you, which is what will entice them to pick up your story and push it through their platforms
Once you have your 2,000+ word article ready to go, you'll now need to submit a real press release, and that will likely cost you upwards of $500. Yeah, you're probably thinking "I'm supposed to do this on a budget! I can't afford $500!" but if you want to be serious about you're business, then $500 isn't much if you're really trying to boost up your success!
Look into big press release companies and figure out which one works best for you. If you're an SEO company, you'll likely want to work with a service that publishes to people who are more interested in digital services and the internet. If you're selling a physical product, you'll likely want to pay a press release company who focuses on the daily consumer and get your products in front of the media that way. There are also platforms that focus more on social media, and they'll get you distributed that way, so be aware of what you're buying before you finalize anything!
Start reaching out to specific journalists
This isn't as easy as it sounds unless you know a little trick, and that's how to use Facebook PPC campaigns to your advantage! All you have to do for this little trick is to put a page on your website that is essentially talking to journalists, then you'll go set up your Facebook PPC campaign, and you'll link back to your journalist page.
If you haven't figured it out, you'll be targeting anyone that has "Journalist" as their profession, which means your ad will only show to people who want to be journalists or actually are for their day job. You can even do some remarketing to try and bring those journalists back in after they didn't act the first time they landed on your pages. After a few weeks you should have some journalists talking to you, which is a really good thing, but what's even better is that it shouldn't cost you more than $5 or $10 a day
Duplicate current stories and pull in views
If you're managing your own media coverage, you'll want to try and duplicate some success stories that are already out and ranking well on the search engines. This will likely get you ranked for some long-tailed keywords, possibly get you noticed by the journalists that posted the original story, and likely get you some sales if your article did get to page 1 for your targeted keywords
You can't just copy and paste what someone wrote, you need to rewrite it in order to be seen as unique by the search engines, so do this manually or bring in a writer to do it for you.
Be active on social media
A lot of people don't think about using social media to get noticed by actual media platforms, but it does work, and it works well! All you have to do is write up a great article, post it to your website, write up a quick snippet about your article, post it to your facebook page, and tag news companies and reporters in the post to hopefully bring them in to see what you've written.
If all goes well, they will contact you through your website or social media profile and you can begin to work with them to get more coverage on a larger scale
Getting noticed by the media while on a budget isn't the easiest thing to do, but it can be done if you follow the few tips I listed above. It's a decent amount of work in the beginning, but once you're used to the process it should go fairly smooth, so it's better to start now and iron out all the kinks before you start to get too successful
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