A few things you need to know about great marketing campaigns

A few things you need to know about great marketing campaigns

Great marketing campaigns are always gauged by how successful they are at bringing in sales, which is only one thing to be measured.  Marketing campaigns are so much more than just lead generation methods, they are branding opportunities as well as a way to build your own authority within your industry.  If you can get your name out there, you're branding your business in a positive way, and you're also building up on your brand, which is difficult to do.

I've known plenty of companies who have built up marketing campaigns solely to brand themselves.  They would use PPC platforms such as Adwords and Facebook, but they would only want to get their name out there as much as possible in order for them to become a household name.  Some of these campaigns worked well while others completely flopped, but in the end they were always branding and building awareness of their brand with the masses

Think about it, if you're putting up an ad campaign to bring in sales, isn't that the same as branding and building up your own authority?  Sure, you'll get some sales here and there, but if you can afford to keep going you will eventually be the main authority within your niche and that means you'll actually have to pay less over time because people will just flock right to you when they need something instead of waiting to find an ad come across their news feed   Below are the main 3 things you should know about a great marketing campaign, and they are:


They don't always convert
When you set up a PPC campaign in hopes to make some cash, they won't always convert.  This isn't always a bad thing, but it's not a great thing either, and you will have to figure out how you can boost your sales.  Now, you didn't make any money, but you did get your name out there and people likely bookmarked your pages or they liked your Facebook page, which is a win in my book.  I've noticed plenty of direct traffic after running a marketing campaign that didn't convert, and that just means people remembered my domain name and either typed it directly into their browsers search bar or they bookmarked my page.  Either way, I wouldn't have had them do this if it weren't for the campaign that didn't convert

A great campaign won't always convert, and it's only great because you're getting your name in front of the masses who might come check you out later.  Another reason a campaign might not convert is because people are seeing you for the first time, so on the second time around they may click through and make a purchase, so remember that the first campaign isn't always going to be the one that will bring in the most sales


They're great for branding
Great marketing campaigns are amazing at building up your brand.  Whenever I'm building up a marketing campaign, I will always use my websites logo and link directly to my homepage, unless I'm advertising a specific product or service then I'll link to that sub page where it's located.  Branding isn't the easiest thing to do in the world, because it takes plenty of time to start rooting into an industry, which means you have to start branding from the beginning and get your logos and name into any campaign you're running.

It doesn't matter if you're running a PPC campaign or placing banners on websites, be sure to get your business name in there somewhere so people will remember you.  Everyone today is worried about sales, but what they should really worry about is how people are viewing them as a whole, since that's what really boosts your sales.


You can build massive email lists as well as capture sales
A great marketing campaign can bring in a decent amount of traffic, which means you get a lot of sign ups to your newsletters   If you know just a little bit about email marketing, you know that opt in lists convert very well and are basically cash machines whenever you want to tap into them   A good marketing campaign will bring in visitors and show them what you're all about, then you can do something tricky and have one drop down with your newsletter sign up form after abou 20 seconds of a person being on the page.  This will usually convert into a sign up because people on your page for this long are usually reading what is on the page and will want more when you eventually post new blogs or new services

Email lists are what separate the pros from the rookies.  The rookies will rely on PPC traffic to boost sales as well as SEO traffic, where the pros will do everything to build their lists, which includes running PPC campaigns and doing white hat SEO on their pages to get sales and sign ups



In conclusion
Great marketing campaigns don't just happen overnight, you need to do plenty of split testing to figure out what is working, and even when you figure out what works best you'll have to optimize your own website so your branding sticks.  Your email lists will grow gradually with every marketing campaign you run, so don't worry if you only get 5 or 10 emails for $5 or $10.  Over time you will spend $100 and get 1,000 sign ups, which is only $0.10 per email capture and not a bad price at all since every $1 put into email marketing usually results in $40 profit, as long as you're doing it legitimately   So stick with it, perfect your marketing campaign and you will notice your brand begin to grow gradually.  Eventually you will be the authority and you can look back at when you started and were only getting a few sign ups each day



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