Why not all website niches are created equal

Why not all website niches are created equal

Whenever a newbie webmaster starts putting up websites, they might think each niche is created equal, but in reality they're not.  There are many factors that go into if a niche is difficult or easy, but in the end it all depends on the popularity around it.  Think about it, if you're getting into websites and you put up a business credit website, you're going to quickly realize that it's difficult to get clients, but if you do crack into the industry you'll make a decent amount of money.  On the other hand, if you put up a website revolving around competitive basket weaving, it'll be easy to crack into the industry but it will be difficult to make money because there are nearly as many people looking for that compared to business credit.

Not every niche is created equal because of the popularity behind them.  Think about it, if the popular kid in school invited you to hang out, you'd of course accept their invitation.  If the creepy kid that might smell bad invited you to hang out, you'd likely turn them down because you just don't want to be around that.  Well, website niches are the same as high school popularity, as in the more popular ones are enticing and the smelly less popular ones don't have as many friends.  At the end of the day, it doesn't really matter what niche you're trying to crack into, they all have their pros and cons, but I actually prefer the smelly ones because I can be more successful with 10 of them than I could with 1 popular one

In this discussion I'll be going over 4 reasons not every niche is created equal, and those reasons are:


Ranking difficulties
The more money an industry makes, the more difficult it usually is to rank within it.  That is because these companies can hire entire teams of SEO professionals and pay them top dollar while giving them a massive budget to get the job done well and boost their rankings for everything.  This means you will have to battle entire SEO teams in hopes of achieving top rankings within the search engines, which likely won't happen anytime soon if it does at all

Think about it, if a company is making $10,000,000 a year and investing $500,000 into an SEO team, do you think you could battle 5 to 10 professionals who focus on SEO day in and day out?  Probably not


PPC difficulties
This is one of the things that kills businesses all the time.  They basically get outbid by the companies that can afford to lose money to acquire a client, which isn't most of us here.  These big corporations can pay the max per click to bring in a client compared to what the majority of us can afford. 

I was recently looking up "content writing" bids on Adwords, Facebook, and other platforms to figure out a budget for my new website coming out, and the prices were insane.  I was thinking that I could run my campaign at around $10 or $20 a day to get a judge on how much traffic I could get and obtain some sales while doing it, then I'd bump up my CPC and maybe my daily budget to get the ball rolling even more.  I quickly hit a wall when I found out that some of my main keywords would cost me $15 to $30 per click if I wanted to be #1

Now, the top keyword bid didn't scare me off too much, because I know the quality of my work and I know I can keep clients coming back time and time again.  The downside of this is that I likely wouldn't profit from the clients first order, which would have to be over $100 for me to break even.  I quickly understood why one of my competitors were selling a 500 word article for $110 lol


Flooded industries
Every niche has a some attention, but some are flooded with websites all wanting top rankings, while others only have a few websites fighting for the #1 position.  Flooded industries are usually around trending products or services, and everyone putting up quick websites to cash in on the fad that is going on.  Think about it, we didn't know about hover boards of fidget spinners 5+ years ago, but now they're everywhere! 

People put up thousands of websites and were doing SEO for each and every one of them, trying to get top positions to make some sales.  The CPC sky rocketed because people were paying whatever was needed in order to make a sale and profit.  I know of a company that was selling hover boards a few years ago and they were paying $45 a click, but they were selling an exponential amount of boards each day and profiting like $40 per sale.  Now, they were selling these boards at $400 which means they spent around $360 to get a $40 profit, which is insane!

I try to avoid flooded industries because the competition and price per click is ridiculous.  I could invest my time elsewhere and make just as much money as these people who are spending $360 to profit $40 lol   And it would be less stressful!


Making money difficulties
Niches that have a lot of competition basically mean you won't profit anytime soon, if at all.  Niches with little to no competition mean you won't make much money, but you could make some quicker than the more difficult niches.  A lot of people target these difficult niches because they have the idea that when they rank, they will stay there and make millions overnight, which isn't the case.  You'll have to constantly be doing work, putting in more money to expand and be the best within your niche before people start to flood to you.  Sure, more difficult niches will payout more if you ever rank, but there's no guarantee that will happen.  This is why a lot of people will set up 10+ websites in small niches because they know they will make less per website, but as a whole they will make almost as much as a difficult niche and have to put in less time and effort to actually do so.



In conclusion
No niche is equal because you will always have different targets, demographics, difficulties, etc.  If you're targeting a difficult niche, you could make more money, but it will take much longer to do so.  If you're targeting an easy niche, you will make less money each month, but it will be easier to profit in a short amount of time.  In the end, it's really up to you and what you want to target.  I always tell people to start blogging prior to investing their time into a niche, just to see how it goes   So do that and figure out if your niche is worth it to you


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Thanks!

Razzy