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5 things you need to do in order to have a successful business online or offline
If you think about how often people log into social media platforms each day, it's pretty exciting if you're in the business of capturing leads. In today's world, you don't have to work with the mail system to send out post cards or puchase ad space in newspapers and worry about who is actually seeing your ads. With the internet today, you can get super targeted and be sure everyone that is seeing your ad is actually something that could be interested in it
If you only use Facebook for your marketing purposes, you can reach millions of people more than if you were to purchase an ad in your local newspaper or send out a direct mailing campaign to peoples houses. What's even funnier is that you can target millions of people who would be interested in your product or service through Facebook and actually pay less lol. Another beautiful thing is that you don't even have to spend a single cent when it comes to Facebook marketing. You can build your audience over time and get your posts in front of them, for free, because they are already following you
If you're just starting out and read those first two paragraphs, you probably think reaching billions of people online is an easy thing to do, but it's not. There have been plenty of online entrepreneurs who have quit simply because they would get so irritated at their campaigns because they weren't working how the entrepreneur expected. To help you along your way, I've written up 5 things to focus on to build a nice base for your company no matter if it's fully online or a hybrid online/offline business model.
Creating engagement with people
In today's world, you can actually purchase your own following but it won't be the best thing for you. You can purchase Facebook, Twitter, and Instagram followers as well as purchase email lists in order to spam your message to, but none of that will matter because you'll never create engagement. If you're purchasing your followers, you will likely be annoyed or angered when no one is engaging with your posts. It doesn't matter if you're purchasing 100,000+ followers, nothing will likely happen because they will all be fake.
Instead, you should focus on building a real following by creating high quality content and engaging with anyone who is commenting on your posts. Your interactions with people who are commenting will get noticed by lurkers (people watching and not commenting) and they might decide to share your post, bringing in even more views to your content and possibly more comments
You can purchase a massive following, but if they aren't real or creating any sort of engagement, they won't be worth your time. Work on quality and not quantity and you'll be happy you did.
Always build your audience
If you look back on how many people fail at their business, it's likely because they focus more on their actual systems before they focus on their following. They were constantly working on their websites design, it's programming, scripts, writing up eBooks, and various other things all while forgetting about their following. The people are what make you successful, not the system running everything, so remember to always be building your audience
You can continually build your business, but not focusing on your following will likely make you fail pretty soon. A lot of the successful business owners will spend time building up their audience by doing the following:
- Guest posting - They will find niche related websites and post high quality content to them as long as they are getting a dofollow backlink to their website in exchange for the content.
- Interviews - A lot of successful companies are getting interviewed by anyone that wants to talk to them. Interviews will likely go live on someones websites, usually a niche related website, which will almost always help you out in the long run.
- Running paid ads - If you're not running a PPC campaign on Facebook, Instagram, or Google... You're likely not building up your audience as quick as you could be.
These are just some simple ways you can help build up your audience, so I would suggest you branch out and think of some other ways in order to get more people following you from different platforms
Don't let envy sidetrack your success
I'm sure you've been online and seen how many people are successful within your industry. You can read all the stories within your industry, but you can't let them sidetrack you on your journey to success. A lot of people get down when they aren't making an extra $1,000 a day because they saw someone else doing it in their industry. Sure, people are making a lot of money in your industry, but they did everything the right way and it likely took a long time for them to achieve success.
When you start focusing on the success of others, you aren't focusing on how successful you could be. You're basically forgetting your mission because you're focusing on others and not yourself, so stop worry about them and worry about your own followers and how you're going to please them
If you invest any time in worrying about a different company, it's too much time, and it could have been better if you thought about how you could make your own business better
So get to work, your own work, and start running down the path to success
You need to add unrivaled value
If you're pushing out a lot of content, it must be better than your competitors. Hell, it has to be the best on the internet because you want to be seen as the best if you want to be successful. Your content can't even be rivaled by god himself, that's how good you need to see it. If you can do this for your visitors, they will come back time and time again, sharing your content or purchasing your services or products lol.
You should always be learning something
You always need to be perfecting your craft, no matter if you think you're a veteran within your industry. You should always be reading about the newest technology within your industry and getting familiar with it. You can also read up on how people are viewing your services or systems and alter the approach to put them at ease, or you can even read about the newest email marketing trends and how you can use them to your benefit. Anything that will help your business should be learned, even if you don't plan on doing it yourself.
Becoming successful online is no easy task, but it can be done as long as you are running your own business and not worrying about others. Be consistent with your work and always be learning about things that can help you out along the way. Always interact with your followers and clients in order to create even more engagement and encourage others to talk with you.
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